Betway has added another sports tournament to its portfolio of partnerships, signing an extension with Belgium’s Croky Cup knockout football competition. The multi-year partnership will see Betway secure branding and marketing across LED perimeter billboards at stadiums hosting Croky Cup matches from Round 32 until the final game, whilst also gaining activation rights across the tournament’s channels. One of the …
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Liga Stavok has linked with French Ligue 1 club AS Monaco, becoming the regional partner of the team for the 2021/22 season, whilst also strengthening its position in esports with Gambit Esports. As a result of the collaboration with the French top-flight team, the Russian sports betting operator will gain brand exposure in its home market via virtual LED technology …
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Olybet has signed an agreement with ACF Fiorentina to become the Seria A team’s official regional betting partner, whilst strengthening company exposure at the Artemio Franchi Stadium. The collaboration sees OlyBet and OlyBet.TV branding become visible on the sideline LEDs throughout Europe and in the home games’ digital overlay technology that was adopted by the club at the start of …
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Liga Stavok has become an official betting partner of the National Hockey League (NHL), marking the first time the US ice hockey league has formed a regional betting agreement in Russia and the CIS region. As a result of the linkup, Liva Stavok will be able to take advantage of marketing on NHL digital assets, including the league’s official Russian …
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Shortly after successfully completing its IPO and listing on the Nasdaq Global Exchange, Sportradar has announced that early investor and former National Basketball Association (NBA) player Michael Jordan has joined its Board of Directors. Jordan will serve as a Special Advisor at the company, effective immediately, whilst also increasing his investment, with the providing ‘guidance and strategic counsel’ concerning the …
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Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …
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The rise of esports has been, of course, heavily driven by the rapid expansion of the video gaming industry over the past few decades, raising the profile of the sector to the betting and gaming industry. This has, however, also raised concerns regarding both video game addiction as well as the space’s connection to gambling, with a review of loot …
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Sportradar has confirmed its Initial Public Offering (IPO), with the aim of raising $504 million through floating of shares in addition to a further $159 million via concurrent private placements. The Swiss-based sports data and technology company will offer 19 million shares at a price range of $25 to $28, with the concurrent private placements taking place with Eldridge, entities …
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Sportradar has strengthened its position in the US sports betting industry by extending its existing partnership with prominent operator FanDuel. The contract renewal will see Sportradar continue to serve as the data and odds supplier for US sports for FanDuel until 2028, with the Swiss sports data and analytics company providing products and services including pre-match and live betting services …
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Sportradar has filed a registration statement on Form F-1 with the Securities and Exchange Commission (SEC) relating to an Initial Public Offering (IPO) of its ordinary shares, as it looks to list on the NASDAQ Global Market under the ticker symbol SRAD. The sports data technology company has filed a statement relating to the proposed sale of its securities with …
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