Tag Archives: National Football League

XFL names Sportradar as an official sports data partner

Sportradar has been named as an official sports data partner to the XFL after securing a new media partnership with the American football league. Under the new agreement, XFL fans and partners will gain access to data, statistics and league information. “We are delighted to be partnering with the XFL in its inaugural season as an official sports data partner,” …

Read More »

Income Access launches affiliate programme with German DFS brand

Copyright: harvepino / 123RF Stock Photo

SPORT.Guru, operating under the zero seven gaming umbrella, is to launch a managed affiliate programme with Income Access, utilising the firms software and network to maximise customer acquisition. The new programme is to be managed by Income Access’ in-house affiliate management team, with the SPORT.Guru integration to support affiliate recruitment and overall programme growth by connecting it to an extensive …

Read More »

Liam Durkin – Sky Bet – NFL’s UK betting popularity and how it can be utilised further

Ten years ago the National Football League (NFL) crossed the Atlantic to stage its first competitive game outside the Americas, with the New York Giants running out 13-10 winners over the Miami Dolphins.   What started out as a one game per year ‘International Series’ though quickly began to grow, seeing more games and venues being added.  This year London …

Read More »

Scientific Games name Shawn Dennis as new Chief Marketing Officer

Scientific Games has appointed Shawn Dennis, a 25-year veteran of entertainment, consumer products and sports marketing industries, as Chief Marketing Officer. In her new role Dennis will be responsible for growing Scientific Games on a global scale, and increasing engagement with customers and players across its interactive, lottery and gaming segments. Kevin Sheehan, Scientific Games Chief Executive Officer and President, …

Read More »