Tag Archives: NASCAR

Sportradar has announced a four-year extension of its partnership with NASCAR which will now include official betting data.  This expanded agreement will see the sports technology company fuel NASCAR’s digital media partners with live timing and scoring data, as well as drive the continued growth of betting on the sport. Eric Conrad, EVP, Strategic Partnerships & Content, Sportradar, said: “As …

The enduring popularity of NASCAR in the US makes the sport increasingly attractive to sponsors, with a growing list of domestic and international operators exploring the space, including established European firms.  Matt Stallknecht, Senior Business Development Executive of German-founded Tipico, discussed with SBC News the sportsbook’s recent deal with Front Row Motorsports (FRM), the potential of NASCAR as a sponsorship …

Tipico Sportsbook has partnered with Front Row Motorsports (FRM) to sponsor the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS) race. With the race taking place on 8 July at the Mid-Ohio Sports Car Course, the German bookmaker’s US-facing brand will offer new users in Ohio, New Jersey, Colorado, and Iowa an exclusive welcome offer called ‘Ride …

The intersection of sports, teams, and media will be one of the key highlights of the SBC Summit North America conference and exhibition, which is set to take place from May 9-11 at the Meadowlands Exposition Center in New Jersey.  Boasting several panels, the ‘Sports, Teams & Media’ conference track on the second full day of the event (May 11), …

Genius Sports has secured a stronger foothold in the US, as the ink dries on a newly-signed partnership with MaximBet. As a result of the deal, Genius will provide MaximBet with official PreMatch, Live Data and LiveTrading solutions to deliver real-time price feeds and pin-point pricing.  Additionally, the sportstech and data firm will supply the operator – a private betting …

Genius Sports has made further inroads on its strategy for the North American betting market, clinching a partnership with Bally’s Interactive. The London-based sports tech and data company will provide the Bally’s Corporation betting division with its official data and live streaming solutions as part of the multi-year deal.  This will include its Genius Trading Services sportsbook solution, as well …

In partnership with several mental health and safer gambling organisations, Sportradar has initiated a programme to support athletes with responsible betting.  Developed by Sportradar Integrity Services (SIS) for leagues and federations, teams, and collegiate governing bodies, the Athlete Wellbeing initiative aims to reduce the impact of sports betting on professional sports people’s mental health.  The core focus of SIS’ initiative …

SBC Summit North America 2023 has been confirmed for May 9-11, when the region’s leading sports betting and igaming event will return in significantly expanded form at Meadowlands Exposition Center in Secaucus, New Jersey.  The conference and tradeshow has enjoyed strong growth since its launch in 2019 and has established itself as the place for the U.S. and Canadian online …

Sportradar has further strengthened its status in the US sports space, as the betting industry in the country rapidly expands, entering into an agreement with NASCAR. The Swiss sports data and technology company has secured a multi-year deal with the stock car racing tournament, building on a previous arrangement between the two organisations. Sportradar Integrity Services (SIS) and NASCAR have …

Shortly after successfully completing its IPO and listing on the Nasdaq Global Exchange, Sportradar has announced that early investor and former National Basketball Association (NBA) player Michael Jordan has joined its Board of Directors. Jordan will serve as a Special Advisor at the company, effective immediately, whilst also increasing his investment, with the providing ‘guidance and strategic counsel’ concerning the …