Tag Archives: Napoli

SBC Digital Italy: Operators must become ‘more than a betting brand’

SBC News SBC Digital Italy: Operators must become ‘more than a betting brand’

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

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SBC’s On The Ball – Going Dutch

SBC News SBC’s On The Ball - Going Dutch

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at new plans from to level the playing field in Dutch football, as well a new betting partner for one of Italy’s top clubs. Eredivisie big guns to spread wealth In a bid to strengthen …

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Napoli seals first regional betting partnership with Nextbet

Napoli

Asia-focused online betting brand Nextbet has become the first official regional partner for Italian football giant SSC Napoli – Serie A runners up to Juventus in three of the last six seasons. The agreement, facilitated by marketing consultancy SEM, will see Nextbet promote its brand and services in Asia through SSC Napoli’s image and identity, all developed through multiple strategic …

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Amazon ups European Football profile launching ‘Napoli Brandstore’

SBC News Amazon ups European Football profile launching 'Napoli Brandstore'

SSC Napoli has become the first football club to launch an integrated ‘brandstore’ on the Amazon digital retail platform. The move sees the Serie A side launch an official Amazon store portal, selling its club merchandise directly to Italy, France, Spain and the UK, with further markets expected to soon gain access to the ‘SSC Napoli Brandstore’. Updating the market, …

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British bettors turning attention to scintillating Scudetto race

SBC News British bettors turning attention to scintillating Scudetto race

As the Premier League fizzles out in mundane fashion, British bettors are turning their attention to the dramatic finish in Italy, after Kalidou Koulibaly’s last minute header injected new life into the Serie A title race. Oddschecker revealed that last Sunday’s crunch tie between Napoli and Juventus attracted eight times more betting interest than the Milan derby from earlier in …

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AC Milan reveals first Asian regional partner

Copyright: charnsitr / 123RF Stock Photo

Italian football giants AC Milan has announced a new sponsorship deal with Vwin, which marks the clubs first regional partner in Asia. The Philippine licensed Asian online betting firm has signed a multi year official partnership with the Serie A side, and are set to work with the club in Asian regions to launch customised marketing campaigns. It has also …

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Juventus tie up F66.com partnership

Copyright: moovstock / 123RF Stock Photo

Italian football giants Juventus, the 35 time champions of Italy, has agreed a regional sponsorship deal with Asian online betting firm F66.com. The three year deal will run until 2020, with part of the agreement giving F66.com use of the Turin club’s brand and image for the promotion of its services in Asia, with the exception of China, Vietnam and …

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Planetwin365 agrees sponsorship deal with Italian football giants

SBC News Planetwin365 agrees sponsorship deal with Italian football giants

Planetwin365 has announced for the next two seasons it will be the official betting partner of Serie A side, Napoli. The Southern Italian side has agreed a two-year partnership with Planetwin365, a brand that is widely regarded a key player in the Italian gaming landscape, boasting over 1,000 retail outlets. As part of the partnership, Planetwin365 will benefit from brand …

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