As betting sign-up bonuses and bonus-led customer incentives have come under increased scrutiny from gambling regulators. How are operators adjusting to new demands on promotional transparency, and will bonuses be replaced as a customer acquisition/marketing tool? Florian Guede Chief Marketing Officer of mybet states that bonuses have now become ‘a costly game of chicken, between operators and their customers’, which …
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CEO’s to exchange ‘controversial’ World Cup views at Betting on Football
Gambling bosses preparing to appear at next week’s Betting on Football show have promised ‘controversy’ when they take to the stage for the headline CEO panel. Taking place at 4pm on Thursday 22 March, Mr Green CEO Jesper Kärrbrink, mybet CEO Markus Peuler, BetBright CEO Marcus Brennan and The Football Pools managing director Conleth Byrne, will discuss the topic …
Read More »Betting on Football puts the World Cup in the spotlight
More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …
Read More »mybet seeks to develop ‘smart loyalty programme’ with UMT payments
Updating the market, Frankfurt Xetra-listed European sports betting operator mybet Holdings SE has confirmed that it has entered a strategic development partnership with tailored payments platform provider UMT United Mobility Technology AG (“UMT”). The partnership will see white label technology developer UMT assist mybet with the creation of a ‘gaming/betting specific’ customer loyalty programme. Both companies have signed a ‘letter of …
Read More »mybet goes full service for Ghana
Updating the market, Frankfurt Xetra-listed European sports betting operator mybet Holdings SE has announced that it will expand its services for the Ghanaian market, allowing Ghana betting consumers to bet at mybet.com To date, mybet has operated retail betting services in Ghana through a B2B partnership with a local business partner. Its successful African market venture has seen mybet increase …
Read More »The SBC Awards provides the perfect Christmas party in London
The sports betting industry is gearing up for its annual celebration at the SBC Awards, held on Tuesday 5 December at The Artillery Garden in central London, which doubles up as the perfect Christmas party for everyone involved in the sector. The presentation of 17 Supplier awards, 11 Operator/Affiliate awards and three SBC Sports Betting Hall of Fame inductees might …
Read More »SBC Events breaks attendance records with second Betting on Sports
A record number of delegates, exhibitors and top-level industry speakers attended the second edition of the Betting on Sports conference, held from 12-15 September at the Olympia Conference Centre in London. There were more than 1,300 registrations, a 100% increase on the number for the inaugural edition of the event and a 30% increase on attendance from this year’s biggest …
Read More »Leadership…Changing the outside perception of the gambling industry
August and September have been turbulent months for the betting sector, in which stakeholders see themselves placed at the top of political maelstrom following a number of high-profile social responsibility and advertising failures. The industry’s wider perception and relationship with governing bodies would dominate discussion during Betting on Sports 2017 CEO panel. Panel Moderator Vahe Baloulian, CEO of BetConstruct, set the …
Read More »Strongest ever speaker lineup for next week’s Betting on Sports
There’s just one week left to secure your ticket to Betting on Sports 2017 (12-15 September), an event stocked with the strongest lineup of speakers the sports betting industry has ever seen. Next week Olympia Conference Centre will open its doors to more than 1,200 high-level delegates, including representatives of more than 120 operators, 80 high-level affiliates and hundreds of …
Read More »‘In the black’ mybet states that new platform will deliver for H2 2017
Publishing its 2017 H1 interim results (period ending 30 June), Frankfurt-listed European sports betting operator mybet Holdings has detailed a 28.5% decline in corporate revenues (H1 2016: €24 million). Updating investors, mybet governance would detail that its H1 2017 performance was set against a tough 2016 comparative summer period (featuring UEFA 2016) and that the firm’s performance was further impacted …
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