888 Holdings has confirmed the appointment of Ben Hurst as Vice President of North American Expansion. Hurst will be charged with overseeing North American strategic growth opportunities for 888 as well as the SI Sportsbook and SI Casino brands, as part of a US partnership with Authentic Brands Group. A seasoned US sports executive, Hurst has formally served as the …
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Svenska Spel recruits Red Bee Media to power PMU live streams
Svenska Spel has employed London-based live streaming solutions provider Red Bee Media to develop a tailored OTT viewing service for its recently secured racing partnership with France’s PMU. Announced at the start of September, Svenska Spel agreed to significantly expand its racing content and markets, securing full access to all PMU daily racing fixtures to be broadcast live across its …
Read More »ASA investigates ‘Geordie Shore’ stars for promoting betting content via social media
The UK Advertising Standards Authority (ASA) is investigating three stars of MTV’s reality TV programme ‘Geordie Shore’ for promoting betting-related content through their social media profiles. The Twitter and Instagram accounts of Scott Timlin, Gary Beadle and Aaron Chalmers are reported to have promoted the football betting markets of Ladbrokes and Coral. Between them, the reality TV stars have a …
Read More »Prince of Darkness and Metal Casino join forces
The ‘Godfather of Metal’ Ozzy Osbourne has signed a deal with Metal Casino, the self confessed “biggest, boldest and most hardcore online casino on the planet,” to become both a brand ambassador and part owner of the company. Launched in August of this year Metal Casino promises it’s players a harder rush through the use of the edgiest games, and …
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