Tag Archives: MRG

William Hill eyes digital expansion through MRG acquisition

FTSE250  bookmaker William Hill Plc is looking to grow its digital footprint and expand its European profile, putting forward a cash offer to acquire Stockholm-listed MRG Group (legacy Mr Green & Co) for a sum equivalent to €271 million.  This morning,  William Hill governance offered its opening SEK69 in cash per share to MRG investors, representing a total of SEK2,819m (€270.96m). To date, William Hill …

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MRG affirms commitment to safe gambling environment with EGBA

MRG has been confirmed as the latest member of Brussels-based industry body  the European Gaming and Betting Association (EGBA). The EGBA represents leading iGaming operators that are established, licensed and regulated within the EU. It works together with national authorities, EU authorities and other stakeholders towards a well-regulated and attractive iGaming offer for EU citizens. The industry body pursues and …

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Mr Green refreshes Redbet sportsbook with Kambi

Stockholm-listed online gambling group MRG (formerly Mr Green & Co) has announced the relaunch of its Redbet European online sportsbook subsidiary.   The Redbet brand was acquired by MRG in December 2017, as part of the firm’s €7 million outright acquisition of Malta-based independent online gambling group Evoke Gaming. The Redbet sportsbook will be operated by MRG’s flagship online gambling …

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MRG recruits telecoms pro Niklas Grawé to lead upcoming esports venture

Stockholm-listed online gambling group MRG (formerly Mr Green & Co) has confirmed the appointment of Niklas Grawé as Chief Executive of its upcoming esports entertainment joint-venture with games publisher Gamingzone. Niklas GrawéA seasoned media and telecoms executive, Grawé takes leadership of the yet to be named joint venture, and will be tasked with building a new community of esports fans focusing …

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GiG inks deal with “first external sportsbook” in MRG’s 11.lv

Online gambling organisation Gaming Innovation Group (GiG) has signed its first external sportsbook contract, after agreeing a deal with MRG’s Latvian entity 11.lv. The multi-year extension to its existing deal, hailed as a “milestone” by GiG, will see the provision of the firms new GiG Sports Betting Services, including GiG Goal, GiG Trader and GiG Sports Connect. Robin Reed, CEO …

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Baltics ambition sees MRG acquire 11.lv Latvia

The newly rebranded MRG Group (formerly Mr Green & Co) has confirmed that it has agreed to acquire Latvian online gambling firm 11.lv. Updating the market, the governance of MRG has agreed to acquire a 75% stake in 11.lv for €2.8 million cash, valuing the Latvian operator at €3.7 million. The acquisition sees MRG expand its presence within the Baltics …

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Mr Green & Co rebrands to MRG as company sets 2020 vision

Following its ‘Capital Markets Day’, Stockholm-listed European online gambling group Mr Green & Co has announced that it has rebranded its corporate entity to ‘MRG’ (MRG Group). Corporate governance stated that the new group MRG brand reflected the firm’s fast growth profile, and better served its expanded portfolio of online gambling assets. The firm’s markets day would further see MRG’s …

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