William Hill has laid out some of the rationale behind its £245m offer to acquire online casino group MRG, the parent company of Mr Green in its offer document to shareholders. The company believes that the acquisition will give William Hill access to an international hub in the shape of Malta from which to drive international growth together with deeper …
Read More »Tag Archives: mr green
Charlotte Emery lands key digital role at William Hill
William Hill has confirmed a new appointment to its digital leadership team, with Charlotte Emery becoming the firm’s Global Brand and Marketing Director. Emery, who has over 20 years’ experience in brand leadership, strategic planning and innovation, will be a key member of the senior leadership team, reporting into Ulrik Bengtsson. She joins William Hill from British American Tobacco (BAT) …
Read More »MRG Group’s effective enlargement sees strong start to 2020 journey
MRG Group (legacy Mr Green&Co), the third Stockholm-listed industry enterprise to publish its Q3 2018 trading update today, details strong progress on its diversification and geographic expansion initiatives. Detailing a further consecutive ‘record-breaking’ quarter performance, in which MRG records a 50% group revenue increase to SEK 445 million (€43 million). The Stockholm enterprise details a period of high customer activity, …
Read More »ConversionBet expands senior team with new CMO Fedotov
Vadim Fedotov, a veteran of the iGaming industry, has joined ConversionBet as the behavioural marketing experts’ new chief marketing officer. As CMO, Fedotov will oversee the strategy, partnerships, marketing, and monetisation of new product launches for ConversionBet, a provider of customisation and behavioural-driven products to operators including Betsson Group, GiG, Mr Green and Jackpotjoy. Having worked for the likes of …
Read More »Industry giants headline shortlists for SBC Awards 2018
Industry giant bet365 will be hunting a famous fifth consecutive Bookmaker of the Year title at this year’s SBC Awards, but an array of big hitters are ready to steal the show in front of more than 700 attendees at a stunning London venue – The Artillery Garden at the HAC. The shortlists for the 38 prizes were confirmed this …
Read More »Mr Green refreshes Redbet sportsbook with Kambi
Stockholm-listed online gambling group MRG (formerly Mr Green & Co) has announced the relaunch of its Redbet European online sportsbook subsidiary. The Redbet brand was acquired by MRG in December 2017, as part of the firm’s €7 million outright acquisition of Malta-based independent online gambling group Evoke Gaming. The Redbet sportsbook will be operated by MRG’s flagship online gambling …
Read More »GiG Comply to ensure Mr Green receives traffic “in a compliant and green way”
Mr Green CEO Jesper Kärrbrink hopes the firm’s partnership with the newly-launched GiG Comply can ensure that traffic coming to the brand does so “in a compliant and green way”. Gaming Innovation Group (GiG) launched B2B marketing compliance technology GiG Comply with the aim of responding to operators’ needs to further strengthen control over third-party advertising and brand protection. GiG …
Read More »Authentic Gaming gets the go-ahead for UK expansion
Authentic Gaming will bring its suite of games and products to the UK market after being granted a licence by the Gambling Commission. The supplier has a strong portfolio of live roulette games, which includes its flagship Authentic Roulette product, which live streams from roulette tables located on the floors of premium casino resorts around the world. The supplier, who …
Read More »Betting on Sports Week welcomes 250 expert speakers to Olympia London
Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers gathered from the sports betting, esports, casino, affiliates, media and sports sectors. The speakers will all play an integral role in making this year’s Betting on Sports conference the biggest and best on record, with the event taking place from 18-21 September at London’s …
Read More »Gambling.com welcomes Matti Metsola as first Head of Legal
Digital marketing service providers Gambling.com Group has announced the strengthening of its team, through the appointment of Matti Metsola for the newly created role of Head of Legal. Metsola, who joins the teams from Gaming Innovation Group (GiG) where he held position of GiG’s first General Counsel, commented: “The affiliate sector is among the most dynamic parts of the online …
Read More »