Tag Archives: mr green

William Hill expands on digital and international exposure as it announces 900 store closures

FTSE betting group William Hill Plc continues its strategic realignment focusing on international growth and digital transformation, as the bookmaker announces the closure of 900 betting shops across the UK. The operator revealed in its full-year trading statement this week that it had suffered a 15 per cent drop in operating profits. Despite numerous 2018 setbacks, the bookmaker’s digital division …

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William Hill secures all regulatory greenlights for MRG €270m acquisition

The governance of FTSE250 bookmaker William Hill Plc has this morning confirmed that it has secured approval of ‘all necessary authorities across related jurisdictions’, to complete its €270million acquisition of Stockholm-listed MRG Group. The transaction which has been approved by MRG governance was first propositioned on 31 October 2018, with William Hill seeking to boost its European regulated markets profile, …

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GIG Core powers MRG’s future esport venture

MRG Group has confirmed that it has selected Gaming Innovation Group’s GIG Core platform solution to power its upcoming ‘GLHF.GG’ (working title), e-sports entertainment property. During H1 2018 trading, MRG confirmed that it had invested in a joint-venture project with Stockholm-based esports publisher Gamingzone Entertainment, seek to deliver its first esports-centric property. Updating stakeholders, MRG leadership confirmed that its GLHF.GG …

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Mr Green would accelerate William Hill international growth

Mr Green

William Hill has laid out some of the rationale behind its £245m offer to acquire online casino group MRG, the parent company of Mr Green in its offer document to shareholders. The company believes that the acquisition will give William Hill access to an international hub in the shape of Malta from which to drive international growth together with deeper …

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Charlotte Emery lands key digital role at William Hill

William Hill has confirmed a new appointment to its digital leadership team, with Charlotte Emery becoming the firm’s Global Brand and Marketing Director. Emery, who has over 20 years’ experience in brand leadership, strategic planning and innovation, will be a key member of the senior leadership team, reporting into Ulrik Bengtsson. She joins William Hill from British American Tobacco (BAT) …

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MRG Group’s effective enlargement sees strong start to 2020 journey

MRG Group (legacy Mr Green&Co), the third Stockholm-listed industry enterprise to publish its Q3 2018 trading update today, details strong progress on its diversification and geographic expansion initiatives. Detailing a further consecutive ‘record-breaking’ quarter performance, in which MRG records a 50% group revenue increase to SEK 445 million (€43 million). The Stockholm enterprise details a period of high customer activity, …

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ConversionBet expands senior team with new CMO Fedotov

Israeli - Copyright: tsyhun / 123RF Stock Photo

Vadim Fedotov, a veteran of the iGaming industry, has joined ConversionBet as the behavioural marketing experts’ new chief marketing officer. As CMO, Fedotov will oversee the strategy, partnerships, marketing, and monetisation of new product launches for ConversionBet, a provider of customisation and behavioural-driven products to operators including Betsson Group, GiG, Mr Green and Jackpotjoy. Having worked for the likes of …

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Industry giants headline shortlists for SBC Awards 2018

SBC Awards

Industry giant bet365 will be hunting a famous fifth consecutive Bookmaker of the Year title at this year’s SBC Awards, but an array of big hitters are ready to steal the show in front of more than 700 attendees at a stunning London venue – The Artillery Garden at the HAC. The shortlists for the 38 prizes were confirmed this …

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Mr Green refreshes Redbet sportsbook with Kambi

Stockholm-listed online gambling group MRG (formerly Mr Green & Co) has announced the relaunch of its Redbet European online sportsbook subsidiary.   The Redbet brand was acquired by MRG in December 2017, as part of the firm’s €7 million outright acquisition of Malta-based independent online gambling group Evoke Gaming. The Redbet sportsbook will be operated by MRG’s flagship online gambling …

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GiG Comply to ensure Mr Green receives traffic “in a compliant and green way”

Mr Green CEO Jesper Kärrbrink hopes the firm’s partnership with the newly-launched GiG Comply can ensure that traffic coming to the brand does so “in a compliant and green way”. Gaming Innovation Group (GiG) launched B2B marketing compliance technology GiG Comply with the aim of responding to operators’ needs to further strengthen control over third-party advertising and brand protection. GiG …

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