Mr Green chief venture officer (CVO) Oskar Mühlbach has been tasked with relaunching Garbo.com, the company’s female player focused online casino brand. We caught up with Mühlbach to discuss his plans for the Swedish target market, providing a customer-centric experience and standing out within a crowded industry. SBC: With the relaunch of this product, what have you done differently and …
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SBC Events launches Knowledge Centre for industry professionals
SBC Events has marked the launch of its new Knowledge Centre by sharing specialist sports betting insight from a trio of industry big hitters. During last month’s Betting on Football conference at Stamford Bridge, SBC gathered valuable knowledge for sports betting and gaming professionals by conducting exclusive video interviews with speakers and high-level delegates. The first three of these videos …
Read More »Ladies First…Mr Green relaunches Garbo.com
Nordic Nasdaq-listed European online gambling group Mr Green & Co (Mr Green) has announced the relaunch of its female player focused online casino brand Garbo – Garbo.com. Named after iconic Swedish-American film actress Greta Garbo, Garbo.com formed part of Mr Green acquisitions undertaken in 2014. However, the female-focused brand was put on hold as Mr Green management expanded its flagship properties. …
Read More »Betting on Sports announces eight conference tracks ahead of September event
SBC Events has increased its focus on industry leading content and thought leadership debate at this year’s Betting on Sports conference (#boscon2017 13-15 September) to meet the demands of organisations sending staff from multiple areas of the business. The second incarnation of the largest international sports and betting trade conference will introduce no fewer than eight conference tracks combined with …
Read More »Betting on Sports extends exhibition space to include 50 exhibitors
SBC Events has reacted to the huge success of last month’s Betting on Football conference by scaling up the exhibition space to drive innovation and product display at Betting on Sports 2017 (13-15 September). The Olympia Conference Centre in Kensington in London will now be hosting up to 50 exhibitors across the first two days of #boscon2017, which will include …
Read More »Mr Green selects Michael Vaughan as cricket ‘Sports Gent’
European online gambling group Mr Green has announced the appointment of former England Cricket Captain Michael Vaughan as its first ever ‘Sports Gent’ for sports betting subsidiary Mr Green Sports Betting. Confirming the appointment of Vaughan, one of England Cricket’s most successful captains, Mr Green seeks to further establish its presence within the ultra-competitive UK online sports betting market. Enda …
Read More »Jesper Kärrbrink – Mr Green – An entertainment focus for Sportsbook 2.0 development
In June of last year, Mr Green launched its Kambi-powered sportsbook product in time for UEFA Euro 2016. Less than a year on, we caught up with the company’s CEO Jesper Kärrbrink, a speaker at the recent Betting on Football conference, to discuss operational challenges of the launch, balancing the revenue potential of the sportsbook with increased associated costs, and a newly …
Read More »97.4% of attendees recommend Betting on Football
Betting on Football 2017 has been hailed as a great success with 97.4% of visitors to the conference saying they would recommend it to a colleague, according to a survey carried out by SBC Events. Delegates, sponsors, speakers and exhibitors from the 3-5 May event also rated the networking opportunities at Stamford Bridge as 70% ‘excellent’ or ‘very good’ while …
Read More »Mr Green appoints Antoine Bonello as Operations lead
Nordic Nasdaq-listed European online gambling group Mr Green & Co has confirmed the appointment of Antoine Bonello as its new Chief Operations Officer (COO) for lead brand Mr Green. Bonello an industry operations and customer retention specialist joins Mr Green from Paddy Power Betfair where he served as Director of Integration (2016-2017) within the merged enterprise’s Malta and UK …
Read More »SBC delivers global market perspective at Betting on Football
The final agenda for Betting on Football has been released, with Mr Green CEO Jesper Kärrbrink just one of the star names signed by SBC Events to deliver a global perspective on the football betting market at Stamford Bridge (3-5 May). The former Svenska Spel CEO will be speaking on the Scandinavian panel at Betting on Football alongside Danske Spil …
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