Yggdrasil Gaming has announced an all new Day of the Dead-themed fiesta of colours in Pumpkin Smash, just in time for the famous Mexican holiday. The new slot challenges players to hit sugar skull paylines and bonus game pumpkins for prizes, and its unveiling coincides with both Halloween, and Day of the Dead two days later on November 2. Getting …
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After both speaking at this year’s Betting on Football Conference, online gaming operator Mr Green has partnered with Scottish Champions Celtic FC in a two-year deal that will see Mr Green as the club’s Official Casino Partner. As part of the partnership, Mr Green will develop an exclusive Celtic branded slot game which will feature current superstars and club legends, …
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Bet365 is facing fierce competition to retain its Bookmaker of the Year title at this year’s SBC Awards, after the shortlists were announced for the sports betting industry’s annual end of year celebration. Vying with the Stoke-based bookmaker for the ceremony’s key award on Tuesday 5 December will be Sky Bet, William Hill, Unibet, Pinnacle, Betsafe, BetVictor and 10bet. Meanwhile the …
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European online gambling group Mr Green & Co (Mr Green) has hired specialist gambling behaviour psychologist Dr Richard Wood to evaluate its ‘Green Gaming Tool’, a major corporate social responsibility initiative launched this September. Seeking to bring full transparency to its player base with regards to ‘risk behaviours’, the Green Gaming Tool was launched allowing its customers to self-assess and …
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The sports betting industry is gearing up for its annual celebration at the SBC Awards, held on Tuesday 5 December at The Artillery Garden in central London, which doubles up as the perfect Christmas party for everyone involved in the sector. The presentation of 17 Supplier awards, 11 Operator/Affiliate awards and three SBC Sports Betting Hall of Fame inductees might …
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A record number of delegates, exhibitors and top-level industry speakers attended the second edition of the Betting on Sports conference, held from 12-15 September at the Olympia Conference Centre in London. There were more than 1,300 registrations, a 100% increase on the number for the inaugural edition of the event and a 30% increase on attendance from this year’s biggest …
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Mr Green Head of Sportsbook Enda Gaffney, a key speaker in the opening ‘Leaders in Betting’ session at last week’s Betting on Sports conference, spoke to SBC News to recap the discussion and highlight the launch of the company’s new sportsbook offering which has just gone live in the UK & Ireland. SBC: In this world of algorithms and automation, …
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Speaking at Betting on Sports 2017, Enda Gaffney, head of sportsbook for Mr Green, described the operator’s new sportsbook as “more entertaining and more engaging than your traditional sportsbook offering.” The online gaming company is introducing features such as combi spin football and unique tennis, with “a few more in the pipeline around other sports.” These are coupled with an …
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One of the first topics to arise at this year’s Betting on Sports conference was the evolving role of the sports trader. Jens Nielsen, Head of Sportsbook, Danske Spil revealed: “The specialist knowledge has moved into a niche, into smaller sports like, handball and Esports.” Nielsen added: “I doubt everything will be automated in the future, the need for strong …
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Mr Green has today announced the launch of its predictive Green Gaming tool, which is first set to hit the United Kingdom market before being rolled out to others later in the year. The tool will hand players an insight into their own risk behaviour, with it’s functionality also allowing Mr Green itself to detect when healthy playing has moved …
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