Tag Archives: Motti Colman

Kindred’s Unibet signs up Optimove as exclusive CRM partner

SBC News Kindred’s Unibet signs up Optimove as exclusive CRM partner

Kindred Group PLC-owned Unibet has announced a new partnership with Optimove that will see the former fully optimising its CRM marketing activities.  The strategic investment into Optimove by Unibet shows a continued commitment to scaling retention and player lifetime as a key growth indicator for the business.  Through Optimove’s CRM Marketing solution, Kindred will be able to “measure and attribute …

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Optimove enhances Pulse marketing tool with added KPIs and benchmarks

optimove

Optimove has enhanced its multi-vertical betting and igaming offering with the launch of an upgraded version of its Pulse solution. Pulse was first launched in 2019 as a benchmark for igaming firms to assess marketing KPIs, strengths and weaknesses. The London-based firm states that it has updated Pulse with a new design and enhanced interface to generate insights, benchmarks and …

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Optimove secures bet365 partnership to drive marketing performance

SBC News Optimove secures bet365 partnership to drive marketing performance

CRM marketing solution provider Optimove has secured its latest major betting partnership, signing an agreement with bet365. The Stoke-based international betting operator is undertaking a ‘strategic investment’ in scaling retention marketing efforts and maximising player lifetime value, identifying both as growth drivers for its business. Terms of the partnership – the first time bet365 has collaborated with a third-party vendor …

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Jeff Cleminson leaves SG Digital to join Optimove

Cleminson

Jeff Cleminson, a long-term senior director at SG Digital, has been confirmed as the new Director of Client Management at Optimove. The hire, said Optimove, is “indicative of its strategic investment in existing clients as a key growth engine for the business”. In his new role, Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, Latin America …

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Motti Colman, Optimove: Taking a higher-level view of an operator’s performance

optimove

Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …

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The World Cup’s Finest with Optimove’s Motti Colman

SBC News The World Cup’s Finest with Optimove’s Motti Colman

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today we hear from Motti Colman, Director of New Business at Optimove, who addresses a belief that Paul Gascoigne was going to …

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