Tag Archives: Morten Pedersen Tonnsen

A World Cup with adjusted goalposts – BOSE examines Qatar 2022 marketing

SBC News A World Cup with adjusted goalposts - BOSE examines Qatar 2022 marketing

The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges.  Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified potential hurdles but also keys …

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Industry innovations on display at Betting on Sports Europe

SBC News Industry innovations on display at Betting on Sports Europe

For European betting industry stakeholders interested in past, present and future innovations in the space, next week’s Betting on Sports Europe event in London will be the place to be. Hosted at the Stamford Bridge stadium, home to Chelsea FC, between 9-11 November, the event will showcase six tracks of panel discussions and speeches from prominent betting industry representatives – …

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