Tag Archives: MoPlay

MoPlay becomes member of German Betting Association

Gibraltar-headquartered MoPlay has become the latest online gambling operator to join the German Betting Association (DSWV). The announcement, confirmed by DSWV President Mathias Dahms and MoPlay CEO Juergen Reutter this morning, will see MoPlay join Sky Bet, William Hill, bet365, Paddy Power Betfair and Interwetten as a member of the organisation.  Dahms celebrated the announcement: “We welcome MoPlay in our …

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Azteca arrangement sees Addison launch MoPlay Mexican profile

Gibraltar-based Addison Global is set to launch its flagship MoPlay mobile sportsbook within Mexico’s burgeoning sports betting market in partnership with TV Azteca. Updating stakeholders, Addison governance details that it has secured a strategic business arrangement with the TV broadcaster’s ‘Ganador Azteca’ gambling subsidiary, which allows MoPlay to launch its Mexican online betting services. The agreement allows Addison to fulfil …

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Addison Global strengthens All-in Diversity ‘Steering Group’

The creators of betting and gaming brand MoPlay, Addison Global, has strengthened its commitment to boosting diversity in the gambling industry after joining a Steering Group to build out PAS 1948: 2020 Diversity, Equality and Inclusion in the workplace: A code of practice.  The invitation, which came from BSI and the All-in Diversity Project (AIDP), will see Addison Global work …

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InsiderSport: On The Ball – Revenues, Legal battles and the Coup de la Ligue

Christmas - Copyright: nui7711 / 123RF Stock Photo

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at Atletico Madrid’s revenue increase, Manchester United’s upcoming court battle and says farewell to the French Coup de la Ligue. LFC fails in trademarking pursuit Liverpool FC has lost its controversial attempt to trademark the …

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Manchester United seeks £9m compensation from MoPlay agents

Manchester United has filed a US civil complaint against Select Management Resources a marketing representative of online bookmaker MoPlay, seeking $11 million (€9m) in compensation over unpaid sponsorship income. Sanctioned with Atlanta’s federal court against Select founder Roderick Aycox, Man Utd disputes its 2018 ‘global sponsorship agreement’ with Addison Global the operating company of MoPlay, which maintains Select and Aycox …

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Round table – SBTech: The future of sportsbook personalisation

SBTech

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The first round table participant was SBTech, who this week was chosen by Gamesys as platform provider for the new Virgin Bet brand in the UK. The company was …

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Nektan hails 2018 as a “key milestone” as it breaks even

London-listed gaming technology specialist Nektan has reached a major milestone in its move to break-even as announced in its unaudited interim results for the six months ending 31 December 2018. The group announced back in January that it was on-course to breaking even in 2019, having reported  record KPI growth, new commercial partnerships and progress on its US market foundations. …

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MoPlay joins Hertha Berlin as official sports betting partner

MoPlay has unveiled a new multi-year agreement with German Bundesliga club Hertha Berlin, which sees the firm become official sports betting partner. Following the organisations recent launch within Germany, MoPlay is striving to “upgrade the game,” via a mobile first strategy to provide customers with a fast, simple, personal and secure service. Juergen Reutter, MoPlay CEO, explained: “Securing a sponsorship …

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MoPlay’s Juergen Reutter: Maximising partnerships to become a key UK player

Having recently signed a landmark partnership with Manchester United, MoPlay is looking to standout in the UK betting market, placing a key emphasis on mobile betting and reaching out to a new demographic. SBC spoke to MoPlay’s CEO, Juergen Reutter about how the firm is looking to maximise key sponsorship deals to become a household name amongst UK brands. SBC: …

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Making a buzz … MoPlay signs sponsorship deal with Hornets

Following on from the announcement of a new partnership with Manchester United, mobile betting and gaming brand MoPlay has strengthened its Premier League presence by agreeing to become the new sleeve sponsor of Watford. The partnership, which will start this season, will see MoPlay’s logo appear on the sleeve of the Watford home shirt, while the brand’s app icon will …

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