Tag Archives: mobile

Oisin Lunny: 11 key points from Mary Meeker’s mobile analysis

Oisin Lunny of OpenMarket takes us through some of the key points of the latest Mary Meeker mobile data analysis and looks at where a mobile focused business should be concentrating. For many years Mary Meeker has been a part of my professional life, particularly when I need to add context to conference presentations. Every year since the turn of …

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Oisin Lunny – Mobile UX: the invisible link to the digital world

Mobile user experience is the glue binding us to our digital selves – at SXSW Interactive, SBC News mobile correspondent Oisin Lunny and his guests investigated its current and future potential. (original content posted on Guardian Media Network) As a longtime iPhone user I can still remember my delight when my first Apple handset just worked out of the box. There …

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Microgaming pulls out Rabbit

Slots developer Microgaming is set to release its Rabbit in the Hat online slot in April. The game is a 5×3 reel, nine line game with a magical theme, featuring bright and bold graphics and several entertaining features. The base game springs to life when a magic hat appears at random on reel five. During each subsequent spin, the magic …

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Realistic Games releases Great Pyramid

Realistic Games has released the Great Pyramid, an innovative three reel slot with an Egyptian theme. Mobile and desktop versions of the classic arcade-style game are now live across a host of leading operators.The Great Pyramid features a top prize of 200 x total stake, nudges, and a note trail bonus round. Players who line up three gold pyramids on the …

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Infographic shows history of online sports betting industry

This new infographic from RightCasino.com reveals how, in 20 years, online betting has grown into an industry worth more than $74 billion. It charts the history of online betting from humble origins in Antigua to its current level of sophistication, where crazy PR stunts, royal baby betting and celebrity endorsement are industry standard. The sports betting industry as a whole …

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Oisin Lunny: My Kingdom for a Smartphone!

Oisin Lunny SBC’s Mobile Gaming Columnist and Senior Market Development Manager for mobile enterprise development firm OpenMarket, discusses how the ubiquitous smartphone is taking over the world. “A horse, a horse, my kingdom for a horse!” In one famous Shakespearean scenario a horse was considered to be worth an entire kingdom, being the only thing that stood between King Richard III …

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London Baby Sponsor Profile: Iforium

It’s two years since Phil Parry became CEO at Iforium, and he hopes that 2015 will see the firm’s Gameflex and Wagerflex solutions taken up by more operators than ever before. What has your company and its services and operations learned from 2014? 2014 proved a year of rapid progression and growth for Iforium. It saw Iforium expand the team, …

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UI can hold the key to holding customers longer

Mark Gibson, Business Development Director at mkodo, says that an effective user interface can make an operator stand out from the crowd. The online sportsbook market is a relatively mature one and, certainly, a competitive one. Market advantage for operators is hard-won and probably even harder to maintain with substantial pressure being placed on user-loyalty through the widespread use of …

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Mkodo’s Mark Gibson on joined-up messaging

Mark Gibson, mkodo Business Development Director and Chair of the AIME Mobile Betting Gaming Forum, believes that the different mobile marketing channels need not be viewed separately. Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, …

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Betfair becomes Bitefair in wake of Suarez ban

FIFA has found an unlikely ally ahead of tomorrow’s Colombia v Uruguay encounter. Amidst Bitgate, Betfair will rebrand across all platforms to show its support for the ban imposed on embattled star striker Luis Suarez. The betting exchange said it encourages the “thrill, excitement and fair play of sport” and will be calling itself Bitefair. The rebrand went live today and …

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