EPIC Global Solutions and the Entain Foundation US have formed a deal with Major League Baseball to help educate minor league players on the risks of gambling. The partnership will see newly rebranded EPIC provide the MLB’s minor league players with lived experience educational sessions focusing on responsible gambling and wider mental health initiatives. “We are pleased to be able …
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Xtremepush has bolstered its omnichannel customer engagement platform by launching its betting-specific ‘Real-Time Sports Feeds’ designed to optimise operators ‘live campaigns’ reach and engagement with target audiences. New Business Executive Will Hansen states that Xtremepush’s sports feed can deliver new dynamics to bookmakers’ standardise marketing plays. SBC: Hi Will; thanks for the catch-up… Why are Real-Time Sports Feeds such an …
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Alleged ‘advertising infractions’ have landed Unibet a financial penalty of $48,000, charged by the Alcohol and Gaming Commission of Ontario (AGCO). The sportsbook brand, a division of Stockholm-listed gambling group Kindred, has been active in the Ontario betting and gaming space since April, having secured entry shortly after market launch. Like many European and US-based firms, Unibet has targeted an …
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Sportsbet.io has become the latest operator to partner with Low6, leveraging the firm’s gamification products for this year’s FIFA World Cup. A three-phased plan will start with Low6 developing a ‘Sportsbet.io Clubhouse’ for the multi-currency operator – which allows customers to bet using fiat and crypto – themed around the upcoming tournament. The remaining two phases will see additional clubhouses …
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Global sports technology provider Sportradar, as part of its multi year partnership with the NBA, has today launched Virtual NBA, a computer-generated betting solution. Using the latest artificial intelligence and machine learning technologies, it will enable gaming operators to increase engagement with the world’s estimated 2.2 billion basketball fans. The addition of Virtual NBA provides operators with 3,000 games per …
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Beginning a new feature series for SBC, Brand Ambassador Ilya Machavariani Senior Partner and CEO at 4H Agency examines the technical challenges and conflicts that operators face in 2022 and beyond. Feature-1 sees Machavariani interview US markets compliance expert, Frank, the CEO of Odds on Compliance and former VP of Legal Affairs for The Stars Group. Providing his firsthand knowledge …
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Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL. Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …
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Sportradar has entered into a definitive agreement to acquire Synergy Sports, the market leader when it comes to data and video analytics for the US college and professional sports space. The agreement, which comes hot on the heels of Sportradar’s acquisition of personalised messaging platform Fresh Eight, cements its position in the US market where it holds ‘keystone’ partnerships with …
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Ezra Kucharz, Chief Business Officer at DraftKings, believes there are still big things to come from the US market when it comes to sports betting and told audiences at the SBC Digital Summit North America that the industry can play a huge role in fan engagement for US sports while they are unable to allow spectators at games. “What is …
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At an exclusive roundtable meeting last summer, SBC Magazine learned that Sportradar and Major League Baseball (MLB) would be developing and distributing exciting new products, which included an extension of the in-game betting markets available. However, we were unaware at the time that this official data partnership would produce a new virtual baseball offering for licensed gaming operators in the …
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