Tag Archives: Mike Smithson

BOS – Politics a ‘real underdog market’ back on bookmakers agendas!

Changing political dynamics combined with unpredictable voter behaviour has seen politics return to the top of bookmakers’ agendas. Opening Betting on Sports (BOS) ‘Politics Session,’ Matthew Shaddick Head of Political Betting at Ladbrokes detailed to delegates that the market was no longer considered ‘expensive wallpaper’ used by bookmakers for PR outreach. Detailing a ‘vibrant market,’ Shaddick stated that recent political …

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Betfair expands UK political commentary with Mike Smithson

Having announced the launch of its ‘Betfair Predicts’ mobile app last week, Betfair marketing has further expanded its political content by adding political betting blogger Mike Smithson to its team ahead of the UK General Election in May. Smithson a former Liberal Democrat politician and founder of popular politics blog PoliticalBetting.com, has been hired on a consultancy basis and will …

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