Tag Archives: Mike Smith

SBC Leaders: Pushing crypto boundaries and opportunities in the US

“If you don’t stop, or if you stand still, you’ll be left behind.” This was one of the warnings from Coingaming Group’s CEO Maarja Pärt as she explained how the company is pushing boundaries within the technology, crypto and investment spaces.  This exclusive interview with Pärt kickstarts the third edition of SBC Leaders for 2021, where she touches upon her …

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Sportradar partners with Baltimore Ravens and New York Jets to continue US expansion

Sportradar has continued its commercial strategy of expansion in the US sports betting market by securing partnerships with the Baltimore Ravens and New York Jets of the National Football League (NFL). The agreement will see the data and analytics provider leverage ad:s – its full service, data-driven marketing solution – to refine the affiliate and marketing strategies for both teams, …

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Tabcorp reviews media planning & buying account

Australian marketing news sources have reported that Tabcorp has called out for a review of its media planning and buying account as the operator looks to restructure its marketing division. Tabcorp will review its partnership with long-term incumbent OMD Australia, who have acted as its media planning lead for the past twenty years. It is understood that Tabcorp management carried …

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