November 15, 2023
Planet Sport Bet has signed National Hunt jockey Harry Cobden as its new horse racing brand ambassador. The deal will see 18-time Grade 1-winning jockey provide ‘unique insight’ into his rides throughout the 2023/24 National Hunt season via a weekly written blog as well as through regular video content and exposure on social media. Cobden will also provide analysis each …
Read More »August 9, 2023
Planet Sport Bet has named former Premier League player Robbie Savage its latest brand ambassador. Savage joins the Planet Sport-owned sportsbook ahead of the 2023/24 football season, and will provide regular content and insight throughout the campaign by sharing his thoughts on news and events. Up until next summer’s European Championship, the former Welsh international will also be the face …
Read More »April 8, 2022
Seeking a further edge on competitors, sportsbooks have fine-tuned all components of their betting product, yet their day-to-day content remains somewhat static. Mike Grenham, Managing Director of Planet Sport Group’s B2B betting arm, tells SBC why bookmakers need to build their live content competencies to service the needs of modern sports audiences… SBC: Hi Mike, can you explain the development …
Read More »November 29, 2021
Planet Sport has moved to enhance its cross-sell opportunities between sports betting and casino by integrating its video sports content and odds streams into its live casino offering. Detailing an ambition to maintain and strengthen engagement ‘between each bet’, the Leeds-based B2C and B2B sports media group has announced the launch of its Planet Vision platform. The company hopes that …
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