Tag Archives: Mikael Lijtenstein

AstroPay improves withdrawal process through customisable API

withdrawal

AstroPay will provide merchants with the ability to process withdrawals from a customisable API which adapts to individual requirements around security and velocity. The new solution, AstroPay said, will offer companies the best support in “securely managing and facilitating their payment needs”. Merchants will be able to freely process withdrawals, offering customers a variety of local payment methods through AstroPay. …

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Mikael Lijtenstein, AstroPay: Putting the customer front and centre to maximise European opportunity

customer

“What we have learned from the past is what we are using today to launch in Europe. We think it is always about putting the customer at the centre.” Mikael Lijtenstein is the CEO at AstroPay, whose business is best known for handling the local complexity for payment solutions in emerging markets, starting in Brazil back in 2009. However, as …

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AstroPay and Burnley FC expand sponsorship arrangement

Burnley FC has enhanced its existing arrangement with official payment solution partner AstroPay, expanding the firm’s scope to include the club’s women’s team. As an official partner of the Premier League club, AstroPay sits alongside Burnley’s other commercial co-operators such as principal partner SpreadEx Sports and Asian betting partner BetVictor. AstroPay first partnered with Burnley for the 2018/19 season before …

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Mikael Lijtenstein: Tapping into the UK’s rapidly evolving payments sector

Mikael Lijtenstein: Tapping into the UK’s rapidly evolving payments sector

Mikael Lijtenstein recently revealed that AstroPay would be strengthening its presence in Europe, with the UK highlighted as a key target market. Speaking to SBC News, the AstroPay CEO delves further into the reasons why the UK presents a “window of opportunity” for its products before addressing why technology and payments solutions must “keep up with ever-changing user preferences”. SBC: …

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SBC Leaders: Why technology is an ‘enabler’ for player entertainment

“Technology is all about what it can do to the player experience, how it generates excitement and even the social elements that it creates,” Jette Nygaard-Andersen, CEO of Entain, told SBC Leaders as she highlighted the ways technology can enable new consumer behaviours. In an exclusive interview with SBC Leaders, Nygaard-Andersen shone a light on the first six months as …

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AstroPay renews Burnley FC deal after becoming a major sponsor

AstroPay has renewed its “strong and mutually beneficial partnership” with Burnley Football Club which will see the online payment solutions provider become the Clarets’ official payment solutions partner and sleeve sponsor for the 2021/22 season. With Burnley FC due to play its sixth successive season in the Premier League under manager Sean Dyche, AstroPay’s logo will feature on the first …

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AstroPay partners with Diego Schwartzman in global ambassador deal

AstroPay partners with Diego Schwartzman in global ambassador deal

AstroPay has marked the first time in which a professional tennis player has joined its roster of global ambassadors after agreeing to a new, 12-month partnership with Diego Schwartzman. Schwartzman, who is already off to a strong start at this year’s Wimbledon tournament, will now wear a kit featuring the AstroPay logo. “Schwartzman shows a desire to succeed that aligns …

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AstroPay: Rising to the ‘Indian Challenge’

AstroPay: Rising to the ‘Indian Challenge’

The Indian market has been tipped as ‘one to watch’ in 2021 as the country begins to open its doors to a legalised framework. However, that’s not to say that entering this lucrative market doesn’t come without its own set of challenges.  By drawing on their previous experience of entering emerging markets, Mikael Lijtenstein – AstroPay CEO – explained why …

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