Tag Archives: Mikael Hansson

Enteractive’s Engager helps operators reach “otherwise unreachable” player segments


Enteractive has taken player engagement and personalisation ‘to the next level’ by launching new player-centric retention mobile service Engager, which will form part of its (Re)Activation Cloud suite. The Engager service, available in multiple languages, will combine the use of technology with ‘real human interaction’ to allow companies to ‘truly connect with players on their terms’. Enteractive believes that this …

Read More »

STS inks new partnership with Enteractive

Wilken - Copyright: stocking / 123RF Stock Photo

Polish operator STS has penned a new partnership with iGaming conversion platform Enteractive’s (Re)Activation Cloud, which will see the latter aim to improve STS’s player retention rates. STS CEO Mateusz Juroszek commented on the new partnership: “We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead …

Read More »

Enteractive unveils new state-of-the-art Malta headquarters

Retention solution provider Enteractive has moved into new state-of-the-art office space in Malta, as it looks to meet the growing demand for its services. The new office has been designed to create a comfortable working environment, with the aim of improving the wellbeing of its employees as well as boosting productivity levels. Capturing the Enteractive culture of going the extra …

Read More »

Pinnacle invests in its players through Enteractive link-up

Copyright: rido / 123RF Stock Photo

Retention solutions provider Enteractive has struck an agreement with Pinnacle, following the firms recent deal with Gaming Innovation Group. The online sports betting and esports operator has seen the Enteractive player (re)activation service go live, with an aim of turning churned players into active users through “unique one-to-one personal phone calls.” Mikael Hansson, Enteractive Chief Executive Officer, said: “We had …

Read More »

Mikael Hansson – Enteractive – Staying responsible when acquiring & retaining players

Mikael Hansson, CEO of Enteractive, on why a technological solution isn’t the only route for operators to take when implementing socially responsible tools in today’s iGaming/betting climate ____________ Social responsibility has found itself in the spotlight in recent times with several high-profile cases featuring companies who’ve been found to have overstepped the mark in complying with strict regulations. With operators …

Read More »

Enteractive appoints former Cherry CEO Fredrik Burvall as corporate advisor

Industry retention and customer loyalty solutions provider Enteractive has confirmed the appointment of former Cherry Group CEO Fredrik Burvall to its Board of Directors. Burvall joins Enteractive’s corporate advisory having stepped down as CEO of industry games and systems developer Cherry Group last January following ten-years’ service as a leadership executive. Enteractive CEO Mikael Hansson commented on the board appointment: …

Read More »