Tag Archives: Microgame

BOSE: Italian leadership optimistic of 2022 reform prospects

Italy’s gambling incumbents have navigated another turbulent year, not just due to COVID-19 induced closures of retail outlets but also due to increased attention from the legislative and regulatory fields.  Discussing Italian gambling developments and prospects at the Betting on Sports Europe (BOSE) event, Marco Castaldo, CEO of Microgame, Carmelo Mazza, CEO of OIA Services, Stefano Sbordoni, Managing Partner and …

Read More »

Microgame: Italian operators must change their mindset if they are to survive

Microgame: Italian operators must change their mindset if they are to survive

Italy’s hard-nosed gambling leadership has become adjusted to navigating the tribulations of a marketplace in constant state of flux, facing the year-on-year curveballs of increased taxes, blanket bans on advertising and tougher all-round compliance controls. Yet market leaders are in no-doubt that they are in the midst of a true paradigm shift. Following 2020’s unprecedented pandemic, Italian society is now …

Read More »

SBC Leaders: Regulatory blindspots and the industry’s COVID bounceback

SBC Leaders: Regulatory blindspots and the industry’s COVID bounceback

“We need to be able to look ourselves in the eye and say we did everything we could,” explained William Hill CEO Ulrik Bengtsson, as he contemplated the importance of social responsibility and player protection across the betting and gaming industry. This exclusive interview with Bengtsson opens the second edition of SBC Leaders for 2021, where he shares his views …

Read More »

Genius Sports nets data and trading partnership with Microgame

Genius Sports has secured a major commercial agreement with Microgame SPA, having been appointed as sportsbook data and trading services provider for the Italian online gambling platform this week. Under the terms of the deal, Microgame SPA will move to upgrade its data capacity and trading services with Genius Sports’ official data provisions. The partnership will cover Microgame’s entire portfolio …

Read More »

Microgame: Capitalising on the ‘step change’ for Italy’s betting market

Microgame: Capitalising on the 'step change' for Italy's betting market

The pandemic has brought about a ‘step change’ in the development of the Italian betting market, said Microgame CEO Marco Castaldo (pictured, left), who believes that operators are now beginning to realise the online growth potential. Speaking ahead of next week’s SBC Digital Italy, he explained why those operators who can differentiate the overall user experience by specific player segments …

Read More »

BOSE Digital: Separating product from service for multi-jurisdictional success

It’s important to distinguish product from service, said Microgame’s Marco Castaldo, as a collection of CEOs for leading sports betting and gaming suppliers discussed the best way of working with operators on a multi-jurisdictional basis.  Speaking at Betting on Sports Europe – Digital in the ‘Market fragmentation – Supplier CEO Panel’, sponsored by Altenar, Castaldo was replying to an opening …

Read More »

SBC Summit Barcelona – Digital: A new reality for omnichannel

omnichannel

In principle, the challenges for delivering an effective omnichannel strategy remain the same across all gambling territories, but in some cases regulations dictate that this is now more about recreating the same user experience than it is syncing up distribution channels. That was one of the main takeaways from the ‘Creating an omnichannel experience’ panel, sponsored by Italy-based B2B service …

Read More »

Omnichannel marketing: The “twin remedy” for Italy’s advertising ban

omnichannel

The more that Italian sports betting and gaming operators embrace the omnichannel concept, the less they will miss traditional media advertising. That’s according to Marco Castaldo, CEO at Microgame (pictured left), who believes most of the money pre-advertising ban last summer was “spent ineffectively anyway”. We are looking ahead to next month’s SBC Summit Barcelona – Digital, where Castaldo is …

Read More »

Highlight Games inks new partnership with Microgame S.p.A

London-based video virtual sports specialist Highlight Games has agreed to supply its virtual sports products to Microgame S.p.A after securing a new partnership with the Italian platform provider.  The agreement will see Highlight Games offer its Soccerbet product featuring Italian and English games in league and single match formats, as well as the NBA Last 60 across Microgame’s retail, online …

Read More »