Tag Archives: Microgame

BOSE Digital: Separating product from service for multi-jurisdictional success

It’s important to distinguish product from service, said Microgame’s Marco Castaldo, as a collection of CEOs for leading sports betting and gaming suppliers discussed the best way of working with operators on a multi-jurisdictional basis.  Speaking at Betting on Sports Europe – Digital in the ‘Market fragmentation – Supplier CEO Panel’, sponsored by Altenar, Castaldo was replying to an opening …

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SBC Summit Barcelona – Digital: A new reality for omnichannel

omnichannel

In principle, the challenges for delivering an effective omnichannel strategy remain the same across all gambling territories, but in some cases regulations dictate that this is now more about recreating the same user experience than it is syncing up distribution channels. That was one of the main takeaways from the ‘Creating an omnichannel experience’ panel, sponsored by Italy-based B2B service …

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Omnichannel marketing: The “twin remedy” for Italy’s advertising ban

omnichannel

The more that Italian sports betting and gaming operators embrace the omnichannel concept, the less they will miss traditional media advertising. That’s according to Marco Castaldo, CEO at Microgame (pictured left), who believes most of the money pre-advertising ban last summer was “spent ineffectively anyway”. We are looking ahead to next month’s SBC Summit Barcelona – Digital, where Castaldo is …

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Highlight Games inks new partnership with Microgame S.p.A

London-based video virtual sports specialist Highlight Games has agreed to supply its virtual sports products to Microgame S.p.A after securing a new partnership with the Italian platform provider.  The agreement will see Highlight Games offer its Soccerbet product featuring Italian and English games in league and single match formats, as well as the NBA Last 60 across Microgame’s retail, online …

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Marco Castaldo, Microgame: Why new US operators shouldn’t confuse choosing a supplier with defining a strategy

Microgame

We spoke to Marco Castaldo, who explained why uncertainty in the US path from early regulation to profitable business has dictated caution for Italy-focused gaming services provider Microgame, and what he perceives as a “fixation” on platform features, while speculating as to whether leading European operators – particularly those who drive innovation in-house – will move ahead of those who rely …

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New Betting on Football track answers industry’s burning questions

With only a few days until the Betting on Football conference returns to Stamford Bridge, SBC has introduced a new format to one of the panels which will allow the audience to pose the big questions to some of the industry’s most influential figures. Set to bring the Leadership in Betting track to a lively close on Wednesday 20 March, …

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Marco Castaldo, Microgame: Growth potential remains despite Italian ad ban

Microgame

SBC News caught up with Marco Castaldo, CEO at Microgame, for his take on the much-discussed advertising ban in Italy, how it might influence Microgame’s business model, and why adapting an online platform for the country – given the current uncertainty and speed to market – “makes less sense now than before”. SBC: With Microgame’s Italian offering very diverse, including …

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AgiproNews’ Italian View: Azzurri bookmakers fear no summer love

Italian bookmakers and wider industry stakeholders are making adjustments to the daunting reality that Russia 2018 will feature no Azzurri! For the first time since 1958, there will be no Italian representation at a FIFA World Cup tournament. Italy now faces a summer of soul searching for its downtrodden Calcio, as business analysts estimate a + €1billion hit for the …

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Perfect 10: The reasons not to miss Betting on Football 2018

Betting on Football

Betting on Football 2018, the fifth edition of the largest international sports and betting trade conference, will take place at Stamford Bridge from 20-23 March. Featuring 1,500 senior executives, 200 leading industry speakers and 50 key sessions #bofcon2018 has become a must-attend event for the entire sports betting sector. Here are just ten of the key reasons why missing this …

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Betting on Football brings record speaker lineup to London

Betting on Football

More than 200 industry experts will be sharing their knowledge and opinions on a wide range of subjects in and around football and betting at next month’s Betting on Football. Held at Stamford Bridge in just four weeks’ time (20-23 March), the fifth edition of the event has also attracted representatives from more than 150 gambling brands and over 100 …

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