Tag Archives: Michael Hennessy

Betsafe Kenya partners with Fast Track for engagement boost

Betsafe Kenya partners with Fast Track for engagement boost

Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …

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