Tag Archives: Michael Afflick

Fan up! Sky Bet launches EFL Rewards app

As title sponsor of the English Football League (EFL), Sky Bet has launched its proprietary ‘EFL Rewards’ app driving engagement between football fans and the clubs they follow. Made available through the Apple App Store and Google Play, Sky Bet’s EFL Rewards gives loyal fans the opportunity to win a range of prizes including EFL matchday tickets and signed merchandise. …

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New Direction…Sky Bet appoints Who Wot Why London as new lead Creative Agency

Independent online gambling group Sky Betting & Gaming (SB&G) has confirmed the appointment of London agency Who Wot Why as its new lead creative for its Sky Bet UK brand. The London agency wins the £ multi-million account following a reported three-way pitch to replace former incumbent Mcgarry Bowen. UK media new sources report that Sky Bet marketing is seeking …

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