Tag Archives: MGM-GVC

MGM Resorts and GVC Holdings strategic US interactive joint venture ‘Roar Digital’ has confirmed the appointment of Matt Prevost as first Chief Marketing Officer (CMO), leading the venture’s customer engagement strategy. A seasoned industry executive, Prevost joins Roar following a four-year tenure as CMO of Coral Interactive in Gibraltar (2011-2015). While at Coral, he led digital marketing activity operations in …

MGM-GVC Interactive LLC, the new US strategic joint venture developed by MGM Resorts and GVC Holdings, has confirmed that it will utilise Sportradar as exclusive data supplier for its US sports betting provisions. The agreement sees Sportradar become the lead data provider for MGM-GVC interactive’s new and existing land-based and digital properties. Updating the market, MGM GVC Interactive’s new Chief …