Tag Archives: Melvin Ritsema

Melvin Ritsema: Staying true to Royal Panda’s sportsbook roots

In the second of an exclusive three-part series for SBC News, Royal Panda CMO Melvin Ritsema discusses his company’s takeover by LeoVegas, staying true to its own sportsbook roots despite the acquisition, why the UK market remains the principal target, and how pricing ploys around the World Cup will be taken forward into future high-profile tournaments. SBC: Was the Royal …

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Melvin Ritsema: ‘Panda’ to the needs of the UK sports betting market

Panda

In the first of an exclusive three-part series for SBC News, Royal Panda CMO Melvin Ritsema takes a trip back to 2017 to talk us through his company’s decision to bring a sportsbook into its successful three-year-old online casino platform. Just over a year ago, we started out on a sportsbook adventure, having identified this as the best way to …

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