Tag Archives: mecn

MECN Report – Online gambling operators’ mobile businesses currently average 29% of total revenue

SBC News MECN Report - Online gambling operators' mobile businesses currently average 29% of total revenue

For more than three years now the online gambling industry has declared the mobile channel its key growth driver. However, although the mobile business is becoming more and more important, operators do not (yet) have consistent reporting standards (KPIs) regarding their mobile revenues. In its newest Online Gambling Quarterly report (Q3 2014) MECN’s researchers therefore try to crack this tough …

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Mobile almost a third of total revenues

SBC News Mobile almost a third of total revenues

The latest Online Gambling Quarterly report from MECN has had a number of unusual events to assess, given that the first half of 2014 was marked above all by the FIFA World Cup and some events, such as the PokerStars acquisition, that shook up the industry. This new report covers online gambling industry benchmarks, KPIs, and related topics and comes …

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MECN Report – only 30% of mobile gaming revenues appear to be new player revenues

SBC News MECN Report - only 30% of mobile gaming revenues appear to be new player revenues

According to an industry survey, only 30% of mobile gambling revenue is new/additional revenue for operators For several years now the online gambling industry has declared the mobile channel its key growth driver. But the industry lacks more in-depth information regarding the mobile success story. Especially when it comes to the question of whether mobile revenues are new/additional revenue or …

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No consistency in mobile KPIs

SBC News No consistency in mobile KPIs

For more than three years now the online gambling industry has declared the mobile channel its key growth driver. Although the mobile business is becoming more and more important, operators do not have consistent reporting standards (KPIs) regarding their mobile revenues, at least not yet. In its latest Online Gambling Quarterly report (Q1 2014) MECN‘s researchers also found that not …

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Paddy Power out in front of social engagement

Facebook

Marketing and communication via Facebook and Twitter are becoming more and more important for online gambling operators. The researchers at MECN therefore compiled an overview of the activities and successes of the key online gambling operators on the key social networks. In nearly all social communities analysed, Paddy Power and PokerStars currently (Q1 2014 analyses) rank at the top. Paddy …

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