MaxBet, the Balkan market subsidiary of Flutter Entertainment, has announced its ‘biggest sponsorship agreement ever’ – becoming the principal sponsor of FK Partizan Belgrade. As reported by the Serbian media, MaxBet has agreed to terms on a €5.5m deal to become the ‘general sponsor’ of FK Partizan Belgrade for the next three and a half years. The deal sees MaxBet …
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Flutter completes €141m investment in MaxBet
Flutter Entertainment has completed its €141m investment in MaxBet Kladionica to become the market leader in Serbia and advance its position within Balkan territories. The deal to acquire a 51% stake in Maxbet was first announced in September 2023, with Flutter securing exclusive rights to acquire the remaining share of the Serbian business. Branded a ‘local hero’ by Flutter, MaxBet …
Read More »Flutter takes 51% stake in ‘Serbian Hero’ MaxBet for €140m
Flutter Entertainment Plc will take a ‘podium place’ in Serbia having agreed to terms to acquire a 51% stake in MaxBet Kladionica for a cash consideration of €141m (£123m). Announced this morning, Flutter stated that its majority investment in MaxBet advances commercial prospects in the fast-growth Balkans region, in which its ‘International unit’ targets ‘Gold positions’ in the markets of …
Read More »NSoft secures Maxbet deal for enhanced CEE presence
Maxbet Romania has become NSoft’s latest client, integrating the supplier’s sportsbook solution across its full range of operations. Covering the operator’s ‘full-range of delivery channels’, the deal will see NSoft’s sportsbook and partner platform integrated into Maxbet’s online business, whilst its full solutions, including the Seven platform, will be leveraged by the firm’s retail and terminals segments. Maxbet states that …
Read More »Oddin.gg rolls out in the Balkans in partnership with MaxBet
Eastern European betting operator MaxBet has signed an agreement with supplier Oddin.gg, covering three jurisdictions. Lauded by Oddin.gg as the ‘first step’ in the firm’s expansion into the Balkan region, the agreement will cover Serbia, Bosnia and Herzegovina’s Republic of Srpska autonomous region and Montenegro. The deal will cover provision of Oddin.gg’s esports betting odds feed, risk management and iFrame …
Read More »MaxBet acquires Serbia’s El Dorado Slot Clubs
MaxBet will expand its home market presence in Serbia, having reached definitive terms to acquire the arcade properties of El Dorado Slot Clubs. The Balkans gaming group confirmed that it reached a deal with BARGAME AD, a subsidiary of CT GAMING Bulgaria, to acquire El Dorado Slots Clubs’ eleven arcade gaming properties located throughout Serbia. Of strategic relevance, the acquisition …
Read More »SIS launches competitive esports product with MaxBet
Sports Information Services (SIS) has agreed to make its Competitive Gaming product available to MaxBet, enabling the Serbia-based operator to deliver live esports betting opportunities for its customers. Through SIS Competitive Gaming, MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers. Anze Gantar, Digital Sales Manager at SIS, commented: “We’re …
Read More »Ilya Machavariani: Best international practices a priority for CIS region
Best international practices are high on the agenda for the CIS countries looking to legalise sports betting, according to Ilya Machavariani, head of Russian and CIS gambling and gaming practice at Dentons. Speaking as part of the ‘CIS & the Balkans – The next big thing?’ panel on day two of the SBC Summit Barcelona – Digital, Machavariani gave an …
Read More »Minja Bolesnikov: “I think we are boring as an industry”
This year has seen a seismic shift in the sports betting landscape. Retail in Europe at times became temporarily null and void, whilst operators have had to adapt to new sectors in order to provide a market for their punters when live-sport was unavailable. Speaking at SBC Summit Barcelona – Digital’s ‘Future Landscape of Sports Betting’ panel Minja Bolesnikov, CEO, …
Read More »SBC Digital Summit: “Semi-esports rise has blown my mind” – Sportingbet
On the first day of the inaugural SBC Digital Summit, Tyrone Dobbin – Managing Director of Sportingbet South Africa – predicted that ‘semi-esports’ such as FIFA and NBA 2k will continue to see revenue increases in the mid to long term. Dobbin, who took part in the ‘Off the Bench- What is there to Bet on?’ panel, said: “The rise …
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