The Christmas break should not signal a market slowdown for bookmakers. Bettingpro.com editor Neil Roarty takes a look at the BBC’s 2016 ‘Sports Personality of the Year’ award and why this ‘festive market’ should be taken seriously by betting stakeholders. __________________________ The BBC Sports Personality of the Year Award is one of the highlights of the festive TV calendar as it …
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William Hill slashes odds on Alistair Brownlee for SPOTY 2016
William Hill has slashed the odds for Alistair Brownlee winning the BBC Sports Personality of the Year (SPOTY) from 100/1 to 10/1, after the triathlete attracted a rush of money for helping his brother over the finishing line at a race in Mexico. The two-time Olympic Champion gave up his own chances of winning the race to aid the exhausted Jonny …
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