Tag Archives: Max Dubossarsky

SBC’s Year In Review: December’s big betting news

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This final edition looks at December and more specifically at an interview with BetConnect’s CEO Daniel Schreiber, the tackling of sports betting corruption, the key to customer loyalty and how sponsorships can lead to the …

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Design or content – The key to customer loyalty for iGaming?

design

What is the key to customer loyalty for iGaming – design or content? There is no clear-cut answer to this complex question, writes Betinvest COO Max Dubossarsky. Experts believe that the average person sees around 3000 advertising messages a day. Advertisements are played before TV shows, they appear amongst articles in the pages of glossy magazines, look out from billboards, …

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Betinvest: The provider’s part in the personalised player experience push

design

There is so much talk about sportsbook personalisation for the B2C market. In fact, according to Betinvest COO Max Dubossarsky it represents the “horn of plenty” for operators wanting to get as close as they can to their players. But what is the role of the provider? Dubossarsky thinks that it is primarily to provide the tools which help “operators …

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