Light & Wonder has confirmed the promotion of Matt Wilson as President and Chief Executive (CEO) of the Global Nasdaq online gambling technology group. Wilson has served as interim CEO of Light & Wonder since August, as the group entered a leadership transition following the departure of Barry Cottle. The board of Light & Wonder has determined Wilson to be …
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Light & Wonder Inc has entered a definitive agreement wot acquire all assets of gambling loyalty and retention solutions supplier House Advantage LLC to advance its “cross-platform ambitions”. Founded in 2004, House Advantage is a Las Vegas and India-based studio that develops customised loyalty solutions for gambling, hospitality and leisure industries cbuilt by its proprietary ‘HALo Platform’. House Advantage collects …
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The sale of Light & Wonder’s (L&W) sportsbook business OpenBet has been finalised, as Endeavour Group Holdings takes control of the brand for $800m. Terms of the contract will see Endeavour pay $750m in cash, subject to customary adjustments, in addition to 2.3m shares of Class A common stock. L&W states that it is poised to ‘unlock tremendous value’ following …
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Light & Wonder Inc (formerly Scientific Games Corp) has confirmed that Barry Cottle has resigned as Chief Executive and a board member of the Nasdaq cross-platform games supplier. The board of L&W has begun a search process to find Cottle’s successor, as long-term senior executive Matt Wilson takes charge of the day-to-day leadership of L&W as Interim CEO. The former …
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Social media content and fan engagement specialist, The Ball Street Network has announced its latest YouTube venture, the ‘XO’ channel. Launching XO this week, Ball Street combines the talents of UK leading social media figureheads, The True Geordie, WillNE and Stephen Tries who combined have a YouTube following of +2 million subscribers. The XO channel seeks to bring a fresh …
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Updating the market, Ladbrokes marketing has announced that it will expand its existing relationship with social media content and fan engagement specialist The Ball Street Network. Entering a new European football season, Ladbrokes will act as lead sponsor of popular Ball Street Network YouTube channels’ ‘Arsenal Fan TV’ and ‘The Redmen TV’ (Liverpool FC focused YouTube Channel). In addition to …
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Fan-led sports content specialist agency Ball Street has announced the launch of its YouTube summer football tournament, sponsored by sports user engagement app FanLeague. The Social media specialist launches its ‘FanLeague Cup’ football tournament which will feature a number of popular YouTube football teams and commentary from Ball Street network contributors. Founded in 2012 by former media executives Matt Wilson …
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Matt Wilson Co-Founder & Chief Executive of Ball Street a specialist in sports social media engagement and content creation details to SBC the disruptive and often misunderstood nature of Fan Media. Focusing on viewer engagement and participation, Wilson has grown Ball Street’s network to be a leading social media vertical for sports. Wilson details to betting industry stakeholders the power …
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UK independent bookmaker BetVictor has partnered with social media and ‘influencer’ marketing specialist Ball Street to boost the launch of its £100,000 ‘Golden Goal’ campaign. The Gibraltar-based bookmaker will utilise Ball Street’s network of influencers (YouTube content creators, fan channels and football commentators) to socially boost its Premier League promotion. BetVictor has previously worked with Ball Street during this summer’s …
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Andy Meikle, CEO for Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Speaking on the #bofcon content marketing panel, he acknowledged that content must be interactive, and mechanisms must be in place to quickly gauge its effectiveness. He also touched …
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