Crypto sports betting brand Sportsbet.io has introduced direct human messaging to its platform in a partnership with 2mee, aiming to ‘bring sports personalities to life’. The firm has revealed some of the incorporated names as Aussie cricketer, Brett Lee and Brazilian World Cup winner, Denilson de Oliveira. Joe McCallum, Head of Sportsbook at Sportsbet.io, commented: “Thanks to 2mee, we can …
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Paddy Power has released the first episode of its new ‘pundits’ sitcom series as part of a new advertising campaign. The series, which features axed Soccer Saturday stars Phil Thompson, Charlie Nicholas and Matt Le Tissier, gives a comedic approach on the pundits’ lives on a Saturday afternoons now they are no longer on the show. A spokesperson for Paddy …
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Sky Bet continues to promote safer gambling to UK sports audiences, announcing the launch of its new ‘Three Simple Tools’ nation-wide advertising campaign. The campaign which features ‘Sky Soccer Saturday’ pundits Charlie Nicholas, Matt Le Tissier and Phil Thompson will act as the follow up to Sky Bet’s ‘When the Fun Stops, Stop’ campaign first launched in 2017. Raising audience …
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As England prepare for the Euro 2016 knock out stages and a potential showdown with penalty nemesis Germany, penalty legend Matt Le Tissier has taken on the infamous German Robokeeper in a short film to show England how to do it. Sky Bet’s Making Penalties Better campaign, created with Sports PR and marketing agency Heavyweight Sports, has run a series of videos throughout …
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Sky Bet is launching a series of short films before and during Euro 2016 to help ensure Roy Hodgson’s England overcome the dreaded penalty shoot-outs. Created and distributed by strategic sports PR and sponsorship agency Heavyweight Sports, the #betterpenalties films featuring Matt Le Tissier will launch during this summer’s Euro 2016 tournament. In the first film English football’s best ever …
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