Tag Archives: Matt Buff

Matt Buff: Frosmo – Personalisation is the tool to balance complex marketing conditions

Adjusting to increased regulatory demands, how should betting incumbents balance the delicate relationship between personalised engagements and their customer compliance duties? Acknowledging tougher conditions, Matt Buff, igaming Digital Growth lead for Frosmo, tells SBC that effective personalisation is still an operator’s best tool for making informed operational decisions. _____________________ SBC: Hi Matt, Can you explain Frosmo’s personalisation software to our …

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