After a tumultuous 2018, what does 2019 hold in store for the UK sports betting sector? I have dusted down my crystal ball. It may be a bit cloudy in areas, with perhaps the odd crack beginning to show in parts, but here is my best bet on what the regulatory future may bring. On the plus side, I do …
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Racing tipster Philip Murray felt the wrath of the UK Advertising Standards Authority (ASA), after four complaints over a direct mail advert were upheld. The ad in question, which first appeared in June 2018, stated: “Aren’t you sick and tired of constantly losing bet after bet? Isn’t it depressing that no matter what, you never achieve the profits you always hoped …
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William Hill is launching its new TV campaign today during the England v Scotland game with an advert directed by Paul W.S. Anderson, Hollywood director of the Resident Evil franchise among others. SBC caught up with Pete Spiers – Head of Advertising & Content at the bookmaker – to find out more. SBC News: So Paul W.S. Anderson. Why are …
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Game analytics and marketing platform deltaDNA and specialist big data and analytics consultancy Gambler Analytics have announced a strategic partnership which aims to accelerate the adoption of advanced player analytics within the online gambling industry. The partnership brings together Gambler Analytics’ industry heritage and big data expertise, alongside deltaDNA’s advanced player analytics tools and real-time CRM technology. This is designed to help operators …
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It has been announced that British media entertainment group TheLADbibleGroup has chosen OtherLevels to manage communications and messaging for its mobile app. TheLADbible is a popular social and mobile content company specialising in news, entertainment, technology, videos, photos and humour. It focusses on a younger demographic and accordingly its followers include half of all 18-24 year old men in Britain, and …
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SportQuake has today announced the opening of new Hong Kong and Beijing offices as part of their expansion into the China market. The growth represents another milestone for SportQuake in a year that marks its 10-year anniversary since being founded by Matt House, the former Tottenham Hotspur Commercial Director. The agency has delivered over £150 million worth of partnerships between sports rights owners …
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Genting Alderney, the online casino division of Genting Group, is launching a TV campaign today as part of a multi-million pound marketing campaign. Entitled ‘The Player’, the 30 second commercial follows a fictional character, Charlie, through the streets of Kuala Lumpur, birthplace of the global Genting brand, accompanied by a voice-over narration revealing his thoughts on the ethos of players. …
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George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, reveals some reserach the club has done into naming rights for stadia. Old Trafford, Anfield, Bramall Lane, Goodison Park, The Hawthorns and the list goes on. English football has an abundance of beautifully historic stadia, all adding to one of the countries football primary unique selling points – …
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Corporate research and data specialist Global Reviews ran a number of studies into Digital Marketing Effectiveness, Digital Sales Effectiveness and Mobile Sales Effectiveness of the UK & Ireland Sports Betting industry in 2014. Global Reviews , is a proven data leader at providing Sport Betting Companies with key digital customer insights and trends. In the webinar, recorded on January 8th 2015, Gerard Farrell, …
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SBC’s Affiliate and Marketing Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …
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