December 7, 2021
Camelot UK has announced that the National Lottery will continue to sponsor ITV’s Saturday night primetime programmes The Masked Singer and Ant & Dec’s Saturday Night Takeaway. This will be the second year in which the lottery and ITV have partnered together to bring entertainment to viewers every Saturday night for three months, commencing 25 December. The new deal will aim to deliver on …
Read More »January 4, 2021
Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …
Read More »December 11, 2020
The National Lottery has regained its terrestrial Saturday night primetime coverage, securing sponsorship of three back-to-back ITV shows. Beginning 19 December, the National Lottery will serve as headline sponsor of ITV1’s Saturday night roster of ‘The Masked Singer’, ‘The Voice UK’ and ‘Ant & Dec’s Saturday Night Takeaway’. The deal represents the first time ITV has allowed a single advertiser …
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