Mark Singleton Archives

Mark Singleton departs as Paddy Power Marketing Director

January 17, 2018

Advertising news source Campaign Live has reported that Paddy Power Marketing Director Mark Singleton has departed the bookmaker to join digital photo printing firm Photobox (Photobox.co.uk). A six-year Paddy Power marketing veteran, Singleton has held a number of senior executive roles for the Irish bookmaker including Head of Sportsbook Marketing (2012-2015) and Head of Multichannel (2015-2016). Singleton would maintain the …

Paddy Power celebrates unsung heroes with ‘You Beauty’ campaign

November 21, 2016

Paddy Power has launched its latest multi-channel brand advertising campaign ‘You Beauty’ celebrating sports’ unsung heroes. The UK-wide campaign developed by Paddy Power lead creative agency Lucky Generals sees the bookmaker drop its long term strapline ‘Paddy Power – You’re Welcome!’ and adopt new slogan ‘Paddy Power You Beauty’’. Paddy Power marketing has created two TV-spots; ‘The Steward’ and ‘The …

Betbright Partners Warrington Wolves

March 10, 2014

Irish sports betting operator – Betbright.com have agreed sponsorship terms to become betting partners of professional rugby league club Warrington Wolves. The partnership is to begin immediately and will see Betbright betting services promoted on the Cheshire rugby clubs website and match day media. Betbright will reward Warrington Wolves for every player acquired through its media channels. Mark Singleton, Head …

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Tag Archives: Mark Singleton

Mark Singleton departs as Paddy Power Marketing Director

Paddy Power celebrates unsung heroes with ‘You Beauty’ campaign

Betbright Partners Warrington Wolves

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