Leeds-based search marketing and content strategy agency Blueclaw has announced a series of major betting-related account wins, advancing its profile and services for sector incumbents. Detailing a ‘bumper 12-months’ of industry wins, Blueclaw management confirms that it has been retained by Betway, to act as lead content marketing agency, supporting the online betting group’s digital marketing and PR campaigns across …
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In-game engagement feature Premium Play is just one of the key updates for Mark Jarvis as part of its three-year extension with Scientific Games. A new three-year agreement marks the next step in the partnership that will see the licensed betting office (LBO) operator’s 54 shops benefit from Scientific Games’ leading terminals. As well as Premium Play, which provides enhanced …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The second round table participant was FSB, who last week struck a new deal with Mark Jarvis Racing, one of the leading independent bookmakers in the UK. The company …
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The UK Gambling Commission (UKGC) has fined independent bookmaker Mark Jarvis £94,000 for failing to interact with a customer that displayed problem-gambling traits. Reporting over a period of 19-months, the UKGC details that Leicester highstreet bookmaker Mark Jarvis failed to follow adequate social responsibility procedures, relating to a customer who spent £34,000 on its B2 gaming machines. In its report, …
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Arena Racing’s broadcast joint venture ‘The Racing Partnership’ (“TRP”) has announced that it has gained a significant number of new Irish betting partners, strengthening its overall racing coverage Irish bookmakers joining TRP services include Boylesports, Sean Graham, Bar One, Track Sports, Bambury, Tully, Fox’s and Mulholland. The bookmaker additions see TRP bring the total number of UK and Irish betting …
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