Entain Plc has continued to restructure its corporate governance team after confirming the appointment of Mark Gregory as an Independent Non-Executive Director with immediate effect. Gregory has been appointed as the Chair of the FTSE100 group’s remuneration committee and will also hold a seat on the audit and nomination committees. An expert in corporate finance, business transformation and M&A, Gregory …
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Mark Gibson – mkodo – How should Lotteries go mobile?
Mark Gibson, Business Development Manager at mkodo, looks at the way the lottery market has approached online and how they are now approaching the mobile channel. But what is the best way for success? Just a couple of years ago this question would have been framed very differently – it would have been much more about the ‘if’ or the …
Read More »Mkodo’s Mark Gibson on joined-up messaging
Mark Gibson, mkodo Business Development Director and Chair of the AIME Mobile Betting Gaming Forum, believes that the different mobile marketing channels need not be viewed separately. Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, …
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