Tag Archives: Marco Blume

Pinnacle boosts in-play offering with DeckPrism Sports deal

Pinnacle boosts in-play offering with DeckPrism Sports deal

Pinnacle has strengthened its in-play betting offering after signing a partnership with DeckPrism Sports to utilise its proprietary models. Through the partnership, Pinnacle will benefit from DeckPrism Sports’ technology and modelling capability which the online operator believes will help ‘take its betting product to the next level’. Marco Blume, Trading Director at Pinnacle, said: “Everyone knows that in-play betting is …

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Euro 2020: The time for trading teams to make up for lost time

Euro 2020

Euro 2020 is finally going ahead this summer. It’s been a while coming and I – like all sports fans and bettors – am excited to get involved in the action of a fully-fledged major soccer tournament once again, writes Marco Blume (pictured), Trading Director of Pinnacle and the operator’s B2B arm Pinnacle Solution. Russia 2018 is now becoming a …

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Scott Longley: Betting faces generational challenge in esports

The global pandemic has shown the value of esports as a wagering discipline. Yet beyond Covid circumstances, can betting break with tradition and develop real esports propositions engaging with a new generation of customers?  Scott Longley analyses the cultural and technological adjustments that betting incumbents will face in their next multi-billion £/$/€ field of play… Traditional sport has come rushing …

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BOSE Digital: Customer care is part of the maths 

Day-2 of ‘Betting on Sports Europe – Digital 2020’ conference, began with a critical assessment of bookmakers’ commercial strategies and business models against an expanding backdrop of costly regulatory and compliance demands. Moderating the ‘Does Mass Market Maths Still Work?’ panel, Anton Kaszubowski, Director at Greenlaw Limited, bluntly put forth that sportsbook teams appear to have been burdened with ‘proving …

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ESI Digital – No Drama Please… Esports growth should be treated as business as usual 

Esports has been one of betting’s rising markets following the global health pandemic. Whilst live sports were abruptly  postponed, competitive gaming became a major player by simply shifting from an offline environment to online tournaments. However for some of esports’ biggest betting operators, the attitude towards this rise has been fairly relaxed, partly due to the expectation that competitive gaming …

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Pinnacle enhances esports data output with Abios

Pinnacle has strengthened its esports data output after adding Abios to its growing list of suppliers. As part of the agreement, Abios will supply the online bookmaker with enriched data in order to boost the firm’s esports offering. This includes developing its data portfolio to provide its customers with a greater selection of odds across a range of titles and …

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Askott Entertainment and Pinnacle agree strategic partnership

Aquarius - Handshake - Hand holding on black background

Vancouver-based Askott Entertainment has added trading and risk management services from Pinnacle to its esports-first iGaming platform, Chameleon Gaming. This is part of a strategic partnership to boost the turnkey platform, launched in May of last year, which has been designed to target millennials and GenZ customers. It already offers a wide coverage of esports betting markets, streamer betting and …

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Pinnacle backs hot esports prospect NORTH

Low-margin bookmaker Pinnacle continues to expand its profile and brand coverage within esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg) Founded in 2017, NORTH is the ‘fast growth’ esports organisation formed by Danish Superliga FC Copenhagen and Nordic entertainment group Nordisk. Since its foundation, NORTH has risen to become one of the leading European esports team ‘consistently …

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Leader of the Year kicks off Sport in Focus at Betting on Sports

Sport in Focus

The 2018 Sports Betting Leader of the Year Sergey Portnov will be kicking off the Sport in Focus track at this year’s Betting on Sports conference. Sport in Focus is one of four tracks held on the first full day (18 September) of SBC’s flagship conference, which takes place at Olympia London from 17-20 September. Portnov, who took home the …

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Are we at peak betting? Find out at Betting on Football

Has the industry reached peak betting when it comes to technological innovations? That’s the question that will be asked on the first panel session of the ‘Leadership & Vision’ track (Wednesday 20 March) at next week’s Betting on Football conference. The subject matter – Peak betting – are economies of scale causing stagnation? – forms much needed executive debate and …

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