April 15, 2020
The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …
Read More »September 18, 2018
Spanish gambling group Codere SA has launched its latest multi-channel marketing campaign, promoting fair and honest terms of play between its online services and customers. The campaign titled ‘Respetamos a los Ganadores’ (translation: We Respect our Winners), refreshes Codere.es existing marketing partnership with Real Madrid FC. Taking a new creative direction, the Codere advert features Real Madrid Stars’ Lucas Vazquez, …
Read More »January 4, 2018
Ladbrokes have priced up a whole host of potential replacements for the seemingly exit-bound Philippe Coutinho, and Man United’s Henrikh Mkhitaryan is among the favourites. The bookies have suspended betting on Coutinho’s next destination, and 4/1 says Mkhitaryan replaces him at Anfield. Real Madrid ace Dani Ceballos remains the 6/4 favourite to make a move ahead of Leon Goretzka (9/4) …
Read More »August 14, 2017
Spanish gambling operator Grupo Codere has launched its new Spain-wide marketing campaign ‘BBQ’ featuring Real Madrid stars Marco Asensio, Karim Benzema, Mateo Kovacic and Carlos Casemiro. The campaign promoting Codere Apuestas (Codere.com) products was launched on Spanish TV networks last week ahead of the UEFA European Super Cup Final between Real Madrid Vs Manchester United. The campaign features the tagline …
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