Tag Archives: marc pedersen

Affiliate Marketing Masterclass confirmed for Betting on Sports America

Masterclass

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

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Marc Pedersen – iGaming Super Show – New faces, but not many new ideas!

With the iGaming Super Show revealing today that it has grown the B2B side of the event, SBC’s affiliate correspondent Marc Pedersen recounts his experience from an affiliate and media partner perspective. One of the interesting developments from the Igaming Super Show in Amsterdam last month was the emergence of lots of new brands showing off their services at the …

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Igaming & Data Management – The Black Box Relationship

SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …

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50,000 bettingexpert.com users predict quarter final exit for England

England will make it through the Group Stages during this World Cup, but are likely to come a cropper against Brazil in the quarter-finals, according to one of the world’s biggest network of betting experts. Using data from more than 50,000 betting predictions, bettingexpert.com estimates that Italy will win Group D, with England narrowly pipping Uruguay to second place. England …

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Marc Pedersen: Playing the waiting game

Having attended last week’s I-gaming Forum in Stockholm, SBC’s Affiliate Correspondent Marc Pedersen explains why the industry is waiting for two Scandinavian governments to get their acts together. The I-gaming Forum in Stockholm’s Grand Hotel provided a frustrating update on the development of two of the main Scandinavian markets insomuch as there has been no movement at all. It had …

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States’ poker focus too blinkered

SBC affiliate correspondent Marc Pedersen reports from the iGaming North America show at Planet Hollywood in Las Vegas. I’ve only been out at the iGaming North America conference for one day, but already I’m getting a good feel for how the market is setting itself with regards to the opening up on online gaming. While there is lots of media …

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Why mobile first should be the last approach

SBC affiliate correspondent Marc Pedersen explains why the industry needs to broaden its focus away from the mobile channel. I was fortunate enough to attend the EGR Power 50 Affiliates Summit this week, although with Chatham House Rules in place I can’t go into too many details about what was discussed there. However I did come away with a sense …

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