Tag Archives: mapping

Igaming & Data Management – The Black Box Relationship

SBC News Igaming & Data Management - The Black Box Relationship

SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …

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