Having recently signed a landmark partnership with Manchester United, MoPlay is looking to standout in the UK betting market, placing a key emphasis on mobile betting and reaching out to a new demographic. SBC spoke to MoPlay’s CEO, Juergen Reutter about how the firm is looking to maximise key sponsorship deals to become a household name amongst UK brands. SBC: …
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Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …
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Following on from the announcement of a new partnership with Manchester United, mobile betting and gaming brand MoPlay has strengthened its Premier League presence by agreeing to become the new sleeve sponsor of Watford. The partnership, which will start this season, will see MoPlay’s logo appear on the sleeve of the Watford home shirt, while the brand’s app icon will …
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With the season almost upon us, this edition of SBC’s On The Ball places a key focus on the evolving landscape for football broadcasting. Looking at the gripping trailer for Manchester City’s Amazon, the continued expansion of Eleven Sports and a new deal for Euro 2020. A championship winning trailer In what can only be described as a gripping teaser …
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After the successful launch of MUTV on iOS, Android and MUTV.com last season, Manchester United has elevated its digital network by making it available on four new platforms: Amazon Fire TV, Apple TV, Roku and Xbox. The announcement comes at one of the most popular times for the MUTV platform, with the club’s official media outlet getting exclusive access of …
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From 2019/2020, Amazon has agreed a three year deal to stream 20 Premier League games a season after securing the league’s final broadcast package. The US tech giant has thrust itself onto the lucrative Premier League broadcasting stage, alongside Sky Sports and BT Sports, with it winning the broadcasting rights to the a first midweek set of fixtures in December, …
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Finnplay has expanded a deal to deliver betting entertainment for British football fans through sites operated by the FansBet network. The Finland-based open gaming platform provider will be servicing a network of sports betting based fan sites, including Manchester United’s Redarmybet and Liverpool’s Redsbet. The network, which has grown over the last twelve months to nearly one hundred fan sites, …
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This week’s 6 of the Best subject is a “real history buff” and someone whose approach to sports betting is to combine his “raw excitement” with a sense of control. Keep reading to find out more about 10Bet Chief Marketing Officer Oshri Kostiner, including his ‘working’ holiday to the Philippines and an unforgettable visit to the Eternal City. Best Holiday …
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Gavin Moore, Head of Traffic and Brand for leading iGaming affiliate Better Collective, has completed his 6 of the Best profile for SBC News. Find out about the film Moore has a newfound appreciation for, the sporting comeback he’ll never forget, and the author he discovered upon moving to Denmark. Best Holiday Before I became a dad, I was an …
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After a breathtaking week of Champions League football, this edition of On The Ball analyses the repercussions of the latest round of European fixtures, as well as looking at some of Europe’s top clubs. Esports expansion for Manchester City After crashing out of the Champions League at the hands of Liverpool, Manchester City announced a new partnership with renowned Korean …
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