Tag Archives: Manchester United

STS signs Peter Schmeichel for ‘Bet with the leaders’ campaign

Schmeichel

STS, Poland’s biggest betting operator, has signed up legendary goalkeeper Peter Schmeichel to drive its new ‘Bet with the leaders’ campaign. The former Manchester United and Denmark stopper will serve as a global ambassador for the campaign, which also includes a refreshed logo and visual identity for STS. It has been designed to drive the company’s international expansion through television, …

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InsiderSport: On The Ball – Revenues, Legal battles and the Coup de la Ligue

Christmas - Copyright: nui7711 / 123RF Stock Photo

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at Atletico Madrid’s revenue increase, Manchester United’s upcoming court battle and says farewell to the French Coup de la Ligue. LFC fails in trademarking pursuit Liverpool FC has lost its controversial attempt to trademark the …

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Manchester United seeks £9m compensation from MoPlay agents

Manchester United has filed a US civil complaint against Select Management Resources a marketing representative of online bookmaker MoPlay, seeking $11 million (€9m) in compensation over unpaid sponsorship income. Sanctioned with Atlanta’s federal court against Select founder Roderick Aycox, Man Utd disputes its 2018 ‘global sponsorship agreement’ with Addison Global the operating company of MoPlay, which maintains Select and Aycox …

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ASA forces Paddy Power to modify Rhodri Giggs loyalty advert

The UK Advertising Standards Association (ASA) has upheld five complaints made against Paddy Power’s ‘Rewards Club’ advertisement featuring Rhodri Giggs, the older brother of former Manchester United and Wales footballer Ryan Giggs. Complaints were sanctioned against the advert, which was broadcast last February, as five viewers claimed that the advert ‘glamourised gambling’ by suggesting that it can lead to a …

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Oddschecker: Punters enthused by Manchester United manager market

Online odds comparison site, Oddschecker has revealed that the market for Manchester United’s next manager was its third most popular of 2018. The only markets that Jose Mourinho’s successor trailed on was the Grand National and Eurovision, with Oddschecker analytics detailing 43% more traffic on the Manchester United manager page than the highest viewed market during the Cheltenham Festival in …

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6 of the Best – SBC Awards co-host Kirsty Gallacher

Gallacher

Rounding off November in style, we have a special edition 6 of the Best featuring Kirsty Gallacher – one of the star co-hosts for next week’s SBC Awards at The Artillery Garden in London. Gallacher, one of the most recognisable faces in sports broadcasting, will be joined on stage by Manchester United and Denmark goalkeeping legend Peter Schmeichel. Keep reading …

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SBC’s On The Ball – Wembley sale moves a step closer

This edition of ‘On The Ball’ looks at the digital growth of Manchester United, the potential sale of Wembley stadium moving a step closer and a significant rule change for next season’s Champions League. Uninspiring performances not hampering Manchester United’s digital growth Despite a turbulent period on the pitch, Manchester United reported record revenue of £590m for the 12 month …

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SBC’s On The Ball – La Liga continues quest for US expansion

After a frantic start to the club season, we head into an international break for the inaugural round of fixtures from the much-maligned UEFA Nations League. This edition of On The Ball looks at potential rule changes to the Premier League, as well as some significant progression to La Liga’s US expansion. Catalan Derby in Miami? After protests from both …

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MoPlay’s Juergen Reutter: Maximising partnerships to become a key UK player

Having recently signed a landmark partnership with Manchester United, MoPlay is looking to standout in the UK betting market, placing a key emphasis on mobile betting and reaching out to a new demographic. SBC spoke to MoPlay’s CEO, Juergen Reutter about how the firm is looking to maximise key sponsorship deals to become a household name amongst UK brands. SBC: …

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M88 on board with Leicester City as official betting partner

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Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …

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