March 18, 2021
Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of digital marketing challenges,” said Ekmark. …
Read More »| Cookie | Duration | Description |
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| Cookie | Duration | Description |
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| __gads | 1 year 24 days | The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites. |
| _cb | never | This cookie stores a visitor's unique identifier for Chartbeat tracking on the site. |
| _cb_svref | never | Chartbeat sets this cookie to store the original referrer for the site visitor. This cookie expires after 30 minutes but the timer is reset if the visitor visits a new page on the site before the cookie expires. |
| _chartbeat2 | never | Chartbeat sets this cookie to store information about when a visitor has visited the site before. This helps to distinguish between new, returning, and loyal visitors. |
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gat_UA-15039508-8 | past | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
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| _hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit. |
| _hjIncludedInSessionSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit. |
| _s | 1 year | This cookie is associated with Shopify's analytics suite. |
| ajs_anonymous_id | never | This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before. |
| ajs_group_id | never | This cookie is set by Segment to track visitor usage and events within the website. |
| ajs_user_id | never | This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability. |
| at-rand | never | AddThis sets this cookie to track page visits, sources of traffic and share counts. |
| BBC-UID | 1 year | This cookie is used to store a unique identifier to determine the number of unique users for various parts of bbc.co.uk. |
| BrowserId | 1 year | This cookie is used for registering a unique ID that identifies the type of browser. It helps in identifying the visitor device on their revisit. |
| UID | 2 years | Scorecard Research sets this cookie for browser behaviour research. |
| undefined | never | Wistia sets this cookie to collect data on visitor interaction with the website's video-content, to make the website's video-content more relevant for the visitor. |
| uvc | 1 year 1 month | Set by addthis.com to determine the usage of addthis.com service. |
| Cookie | Duration | Description |
|---|---|---|
| __Host-GAPS | 2 years | This cookie allows the website to identify a user and provide enhanced functionality and personalisation. |
| _fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
| _kuid_ | 5 months 27 days | The cookie, set by Krux Digital, registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. |
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| loc | 1 year 1 month | AddThis sets this geolocation cookie to help understand the location of users who share the information. |
| NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| Cookie | Duration | Description |
|---|---|---|
| __Secure-ENID | 1 year 1 month | No description |
| _hjSession_1089452 | 30 minutes | No description |
| _hjSessionUser_1089452 | 1 year | No description |
| _pinterest_ct_ua | 1 year | No description available. |
| _v__chartbeat3 | never | No description available. |
| AN | 1 month | No description available. |
| AnalyticsSyncHistory | 1 month | No description |
| AS | session | No description available. |
| AWSALBTG | 7 days | No description available. |
| AWSALBTGCORS | 7 days | No description available. |
| b | 10 years | No description |
| blaize_session | 4 months 18 days | No description available. |
| blaize_tracking_id | 999 years 4 months | No description available. |
| BNI_cookie | session | No description |
| botd-request-id | session | No description |
| BrowserId_sec | 1 year | No description available. |
| bsid | never | No description available. |
| bwid_withoutSameSiteForIncompatibleClients | 1 year | No description |
| COMPASS | 1 hour | No description |
| CookieConsentPolicy | 1 year | No description |
| count | 10 years | No description available. |
| d-l | past | No description |
| debug | never | No description available. |
| ebEventToTrack | 1 month | No description available. |
| eblang | 1 year | No description available. |
| et_current_iid | 10 years | No description |
| et_user_id | 10 years | No description |
| f77 | 1 month | No description |
| free-day-pass-enabled | session | No description |
| geoip_country | session | No description available. |
| GoogleAdServingTest | session | No description |
| incap_ses_455_2124377 | session | No description |
| incap_ses_456_2124377 | session | No description |
| isChecked | 4 hours | No description |
| li_gc | 2 years | No description |
| li_sugr | 3 months | No description available. |
| loglevel | never | No description available. |
| LSKey-c$CookieConsentPolicy | 1 year | No description |
| modern-context-data | 1 month | No description |
| NSC_hfofsbmIptut-8001 | 2 minutes | No description available. |
| PAPCookie_Imp_0f878d95 | 10 years | No description |
| PAPCookie_Imp_90d089ec | 10 years | No description |
| programmatic-promotions | session | No description available. |
| REPLIO_ROUTE | session | No description |
| SP | session | No description |
| SQ_SYSTEM_SESSION | session | No description available. |
| SS | session | No description |
| streetcorner1 | 1 day | No description |
| streetsign1 | 1 day | No description available. |
| ub | past | No description available. |
| user_info | session | No description available. |
| Vice-H2-Push-Sig | session | No description available. |
| vis | 25 years | No description available. |
| visid_incap_2124377 | 1 year | No description |
| weglot_wp_rocket_cache | session | No description |
| wisepops | 2 years | No description available. |
| wisepops_activity_session | session | No description |
| wisepops_session | session | No description available. |
| wisepops_visits | 2 years | No description available. |
| x | 15 minutes | No description available. |
| X-GeoIP-Country-Code | session | No description available. |
| X-GeoIP-Region-Code | session | No description available. |
| xtc | 1 year 1 month | No description |
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