Tag Archives: Malte Hegeler

Malte Hegeler has become BtoBet’s latest hire, just under a week days after another senior appointment, taking on Vice President of Product Responsibilities.  His new leadership position will focus on heading the sportsbook supplier’s product team, overseeing product strategy, roadmap and development and driving delivery of its solutions and offerings. Hegeler joins BtoBet’s senior management team as the brand looks …

World Cups are the pinnacle of the sports betting calendar to attract new customers and drive engagement, but with the 2022 tournament unusually taking place in the winter, what does this mean for betting trends? As operators prepare for the biggest tournament of the year, we spoke with multiple providers from the sports betting industry to examine how this year’s …