Malph Minns Archives

Strive Sponsorship to provide content services for Smarkets’ newly launched sites

May 25, 2022

Strive Sponsorship has been appointed to manage content and editorial services for Smarkets newly launched Smarkets News and SBK Betting Zone sites. Services included under the agreement are written and podcast content, editing and content management covering nine initial sports such as football, golf, rugby, the NBA and NFL. The company will provide Smarkets with sports writers offering insights, betting …

Smarkets expands Strive remit supporting SBK launch

September 5, 2019

Seeking to boost coverage of its newly launched SBK ‘true price’ sportsbook product, Smarkets has expanded the remit of its partnership with sports marketing agency Strive Sponsorship. Smarkets has worked with Strive since September of last year, appointing the London-based agency to develop brand-led content-rich marketing campaigns across social media verticals, promoting its Smarkets flagship betting exchange product. Expanding Strive’s …

Smarkets appoints Strive to drive Social Media refresh

November 8, 2018

Online betting exchange Smarkets, has appointed London based sports marketing agency Strive Sponsorship as its social media lead, seeking to enhance its brand profile and content through Twitter, Facebook, YouTube verticals. Strive a specialist agency in engaging sports audiences, has been tasked with developing content-rich and brand enhancing campaigns for Smarkets, supporting the firm’s ongoing and future marketing initiatives. Dan …

Betting on Esports 2017 dissected

September 19, 2017

“There is no ‘esports consumer.’ It’s much wider than that, with there being CS:GO consumers, DOTA consumers and so on” stated Adam Savinson of Win Technologies – Betway Group as Betting on Esports 2017 got underway. Discussing who an esport consumer is Mr Savinson added: “You need to know to cater for their own communities, with esports being different to …

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SBC News Voice of the Sports Betting Industry

Tag Archives: Malph Minns

Strive Sponsorship to provide content services for Smarkets’ newly launched sites

Smarkets expands Strive remit supporting SBK launch

Smarkets appoints Strive to drive Social Media refresh

Betting on Esports 2017 dissected

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