Tag Archives: M2M

Paddy Power Betfair seeks to merge advertising accounts

SBC News Paddy Power Betfair seeks to merge advertising accounts

The Irish Independent reports that recently merged Paddy Power Betfair (PPB) will look to cut one of its media agencies. Seeking further corporate alignment between Paddy Power and Betfair assets, PPB governance is reported to want to merge its entire + £40 million advertising account under the control of one lead agency. PPB will review its marketing planning and buying …

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