Lottoland is calling on the Australian federal government to review its proposed ban within the country, after raising concerns over the financial security of the Australian Lottery and Newsagents Association (ALNA). The new legislation wouldn’t permit Australians to bet on the outcome of international lotteries, with ALNA heavily lobbying for a ban which it has previous labelled as a “positive …
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Lottoland offers Australian newsagents share of profits
Lottoland Australia has offered the nation’s 4,000 news and lottery agents a profit sharing agreement, which will see newsagents receive a share on every bet on overseas lotteries that they refer to the company. Designed to “ensure wider choice for customers – and additional revenue for newsagents” through the offer of 20 percent, which it states could be worth “thousands …
Read More »Lottoland aims to work with Northern Territory Government after ban
Online lottery operator, Lottoland has revealed it ‘aims to work with the Northern Territory Government,’ after the Australian regulatory body revealed its plans on banning licensees from betting on Australian lotteries. The ban come as a result of heavy lobbying against synthetic lotteries, from the Tatts Group and the Australian Lottery and Newsagent Association (ALNA). Adam Joy, chief executive of …
Read More »Lottoland appoints Matt Brinckley as Australia marketing lead
Former William Hill Australia Commercial Operations Director Matt Brinckley is set to become the new Marketing Director of Lottoland Australia (www.lottoland.com.au) Brinckley an Australian market veteran, who has held leadership positions at William Hill and Centrebet, will take the lead of Lottoland Australia marketing initiatives as the company looks to expand its services beyond its core UK market. Online lottery …
Read More »Betfred plan mobile first strategy for Aussie market entry
Betfred announced plans to launch its brand in Australia, applying a mobile first strategy to its marketing and operations, as it aims to establish itself in the market. Betfred believes that utilising mobile channels for the Australian igaming market will create a point of difference between them and their competitors. Luke Brill Managing Director of Betfred Australia, announced that the …
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