Tag Archives: Lucky Generals

Betfair launches ‘Ready?’ campaign with Lucky Generals

SBC News Betfair launches ‘Ready?’ campaign with Lucky Generals

Following its H1 marketing alignment with Paddy Power, Betfair has launched its first multi-channel campaign ‘Ready?’ with London creative agency Lucky Generals. Lucky Generals had been appointed Betfair creative lead agency in May of this year, as new FTSE enterprise Paddy Power Betfair began its post-merger synergy strategy, outlining initial corporate savings within its marketing operations. ‘Ready?’ sees Betfair marketing …

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Paddy Power ‘Complaints Line’ advert rapped by ASA for use of misleading promotion

SBC News Paddy Power 'Complaints Line’ advert rapped by ASA for use of misleading promotion

The UK Advertising Standard Authority (ASA) has rapped Paddy Power for its Cheltenham 2016 ‘Complaints Line’ advert for using a misleading promotion. The TV advert created by London agency Lucky Generals featured comedian Kayvan Novak’s characters promoting Paddy Power’s ‘Money Back as a Free Bet’ on all second places at Cheltenham 2016 offer. The advert would see the bookmaker further …

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Paddy Power launches “too fruity” for TV campaign – “Pocket Jostle”

SBC News Paddy Power launches "too fruity" for TV campaign - “Pocket Jostle”

Paddy Power marketing has released an online advertising campaign promoting its new mobile betting app, which it deems “too fruity” for TV. The campaign titled “Pocket Jostle” promotes the operators new iPhone app, depicting a series of characters who appear to be pleasuring themselves in public. London creative agency Lucky Generals composed the campaign which will be prompted throughout Paddy …

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Paddy Power launches opening football 2015/2016 campaign with Lucky Generals

SBC News Paddy Power launches opening football 2015/2016 campaign with Lucky Generals

Paddy Power has launched its first 2015/2016 Premier League football campaign promoting its “Bet £20 Get £10” season kick-off promotion. The 30 second campaign titled Paddy Power – “So Generous it Hurts”, was filmed outside Manchester City’s Etihad Stadium, and depicts football fans being sprayed with gifts and offers from a Paddy Power 26 barrel chain gun. The opening Premier …

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Paddy Power re-appoints Lucky Generals as lead creative agency

SBC News Paddy Power re-appoints Lucky Generals as lead creative agency

Following just three months of service, Paddy Power has dropped ad agency Beattie McGuiness Bungay (BMB) and re-appointed former lead agency Lucky Generals to head up its creative marketing and brand strategy. UK marketing news source Campaign Magazine disclosed that the switch in agency had been approved by new Paddy Power CMO Gav Thompson who joined the company in April. …

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